Senior Technical Product Manager (Ad-Tech)

About the position

VIZIO advertising technology is looking for a smart, motivated Senior Technical Product Manager to drive the next stage of ad tech measurement offerings. As a strategic thinker with a passion for digital advertising and technology, we believe your experience leading product development teams and driving product vision from concept to launch for analytical and measurement solutions, will be the key ingredients to be successful in this role. The position can be held in one of several offices (San Francisco, Dallas, Denver, Irvine), and is responsible for working with stakeholders to help craft our roadmap and future offerings of VIZIO's advertising technology stack. We are a close-knit team, focusing on challenging problems that make a difference to our business. We concentrate on high-impact, high-value capabilities, and in this role, you will be responsible for identifying our future needs and driving them to market.

Responsibilities

• Develop and implement a comprehensive product strategy focused on measurement and analytics.
• Work closely with engineering teams to translate product requirements into actionable user stories, and ensure timely delivery of high-quality product releases.
• Analyze product performance metrics and KPIs to track progress, identify areas for improvement, and make data-driven decisions to optimize product performance and user experience.
• Conduct market research and competitive analysis to identify market trends, customer needs, and opportunities for innovation in digital advertising.
• Act as a subject matter expert on ad tech products (especially measurement), providing guidance and support to sales, marketing, and customer success teams as needed.
• Lead the product lifecycle from ideation to delivery, working closely with engineering, design, and other cross-functional teams to define product requirements and prioritize features.
• Define and communicate product vision, strategy, and roadmap to internal and external stakeholders; creating clarity in complex ecosystems.
• Collaborate with sales, marketing, and customer success teams to gather feedback and insights from customers and stakeholders; then use this information to inform product decisions.
• Stay informed about industry developments, emerging technologies, and regulatory changes in digital advertising, and adapt product strategy accordingly.

Requirements

• 5+ years of hands-on experience in Product Management, preferably in the digital advertising or ad tech industry.
• Bachelor's degree in business, Marketing, Computer Science, or related field; MBA or advanced degree is a plus.
• Strong understanding of digital advertising ecosystems, including ad serving, programmatic advertising, ad exchanges, and targeting technologies.
• Strong technical acumen especially familiarity with analytics tools, big data technologies, and API integrations.
• Strong analytical skills and proficiency in using data and visualization tools to inform product decisions and measure success.
• Proven track record of successfully managing complex products and driving product initiatives from concept to launch.
• Excellent communication and collaboration skills, with the ability to effectively articulate product vision and requirements to cross-functional teams and stakeholders.
• Experienced working in an agile development environment, with a solid understanding of agile methodologies and tools.
• Passion for innovation and continuous learning, with a willingness to adapt to changing market dynamics and technological advancements.

Nice-to-haves

• Close loop measurement in Retail media.

Benefits

• Eligibility for an annual bonus.
• Equity.
• Medical, dental, and vision benefits.