Electronic Arts - Redwood City, CA
posted about 2 months ago
As a Senior User Acquisition Manager at Electronic Arts, you will play a pivotal role in driving the growth of our mobile games through strategic media buying and user acquisition initiatives. You will be part of a global team that is passionate about creating engaging experiences for players. Your expertise in user acquisition will be essential in executing and leading performance strategies for EA Mobile's top titles. You will work closely with UA Leadership to ensure that our user acquisition efforts are aligned with the overall business objectives and are optimized for success. In this role, you will be responsible for nurturing relationships with advertising partners, which is crucial for strengthening EA's position within their development roadmaps. You will also be expected to lead innovative ideas and strategies in response to the ever-evolving landscape of the gaming industry, particularly in areas such as privacy and measurement. Your ability to manage multiple projects and campaigns across various titles and partners will be key to enhancing the user experience for our top mobile games. You will be part of a dynamic team that values knowledge sharing and hypothesis testing, always striving to improve the growth marketing ecosystem. Your insights and leadership will inspire team members at all levels, fostering a collaborative environment that encourages creativity and innovation. This position is ideal for someone who is not only data-driven but also has a passion for video games and a desire to make a significant impact in the mobile marketing space.