Senior User Acquisition Manager

$126,000 - $176,300/Yr

Electronic Arts - Austin, TX

Full-time - Senior

Onsite - Austin, TX

Publishing Industries

About the position

The future of entertainment is interactive, and our Marketing team plays an important role in this future by building content, culture, and community around our brands. We empower audiences to Play, Create, Watch, and Connect across our amazing franchises and experiences, including Plants vs. Zombies, Design Home, Star Wars, Sim City, Golf Clash, Pogo, and more. We're a multi-functional group, with world-class expertise in building fandoms, driving interactive storytelling, and positioning our franchises at the center of the broader entertainment ecosystem. We are looking for a Senior User Acquisition Manager to join the EA Mobile Growth Organization. In this role, you will be a functional expert in media buying and user acquisition, working closely with UA Leadership to execute and lead user acquisition performance for EA Mobile's top titles. You will lead team ideas and innovation through ambiguous industry changes, such as privacy and measurement, while nurturing advertising partner relationships to strengthen EA's standing within the partner's development roadmap. Your responsibilities will include taking ownership of the entire user experience for top-flight mobile games while juggling projects and campaigns across multiple titles/apps and partners. You will always seek to improve the growth marketing ecosystem through knowledge sharing and hypothesis testing, ensuring that our strategies are data-driven and effective.

Responsibilities

• Functional expert in media buying and user acquisition
• Work with UA Leadership to execute on and lead UA performance for EA Mobile's top titles
• Lead team ideas and innovation through ambiguous industry changes, i.e. privacy, measurement
• Nurture advertising partner relationships to strengthen EA's standing within the partner's development roadmap
• Always want to improve the growth marketing ecosystem with knowledge sharing and hypothesis testing
• Take ownership of the entire user experience for top flight mobile games while juggling projects and campaigns across multiple titles/apps and partners

Requirements

• 4+ years of experience in mobile media buying / user acquisition / performance marketing
• Experience building user acquisition campaigns in the gaming category with the ability to improve business metrics (ROAS, LTV)
• Curiosity and experience always looking for, proposing, testing new advertising channels, partners and formats
• Experience inspiring team members at any level to achieve at an level
• BA/BS Degree in marketing/finance or equivalent Quantitative field
• Experience building relationships with third-party media partners with an emphasis on paid social platforms like FB/IG, TikTok, Snapchat
• Experience working in a metric-driven role focused on return on investment
• Passion/knowledge for video games
• Knowledge of Excel, SQL and Microsoft office / google applications
• Working knowledge and familiarity with coding languages like Python or HTML
• Comfortable managing multi million dollar budgets

Benefits

• Paid time off (3 weeks per year to start)
• 80 hours per year of sick time
• 16 paid company holidays per year
• 10 weeks paid time off to bond with baby
• Medical/dental/vision insurance
• Life insurance
• Disability insurance
• 401(k) to regular full-time employees
• Bonus and equity eligibility for certain roles