Popcap Games - Seattle, WA
posted about 2 months ago
The future of entertainment is interactive, and our Marketing team plays an important role in this future by building content, culture, and community around our brands. We empower audiences to Play, Create, Watch, and Connect across our amazing franchises and experiences, including Plants vs. Zombies, Design Home, Star Wars, Sim City, Golf Clash, Pogo, and more. We're a multi-functional group, with world-class expertise in building fandoms, driving interactive storytelling, and positioning our franchises at the center of the broader entertainment ecosystem. We are looking for a Senior User Acquisition Manager to join the EA Mobile Growth Organization. In this role, you will be a functional expert in media buying and user acquisition, working closely with UA Leadership to execute and lead user acquisition performance for EA Mobile's top titles. You will lead team ideas and innovation through ambiguous industry changes, such as privacy and measurement, while nurturing advertising partner relationships to strengthen EA's standing within the partner's development roadmap. Your goal will be to continuously improve the growth marketing ecosystem through knowledge sharing and hypothesis testing, taking ownership of the entire user experience for top-flight mobile games while juggling projects and campaigns across multiple titles/apps and partners.