Senior UX Content Designer/Writer HR Self-Service Portal

Publix - Lakeland, FL

Full-time - Mid Level

Lakeland, FL

Food and Beverage Retailers

About the position

The Senior User Experience (UX) Content Designer/Writer at Publix Super Markets plays a pivotal role in shaping the content strategy for the HR Self-Service Portal. This position is situated within the Corporate Communications department, which is responsible for managing internal communications, press releases, and digital content for Publix's internal platforms. The Senior UX Content Designer/Writer will be tasked with establishing and evolving a content strategy that enhances the user experience for associates interacting with communication technology. This role requires a blend of creativity, analytical skills, and a deep understanding of user experience principles to ensure that the content is not only engaging but also effective in meeting the needs of the associates. In this role, the Senior UX Content Designer/Writer will write, develop, oversee, and audit the content management strategy for digital platforms. They will evolve the user experience based on industry best practices, user testing, and platform analytics. The position involves establishing processes to intake new requests, address content gaps, and prioritize content development efforts. Additionally, the Senior UX Content Designer/Writer will define critical metrics of success and create processes to track, interpret, and report on those metrics. This position also includes managing a UX Content Designer, providing leadership and mentorship to ensure high-quality content delivery. The ideal candidate for this position will possess a strong drive and initiative, be flexible and adaptable, and demonstrate the ability to work effectively under pressure. They will be expected to create a positive and professional environment, anticipating and meeting customer needs quickly and effectively. The role requires excellent presentation and written communication skills, as well as the ability to develop and maintain professional relationships within the organization.

Responsibilities

• Write, develop, oversee, and audit the content management strategy and methodology for digital platforms.
• Evolve platform user experience based on industry best practices, user testing, and platform analytics.
• Establish processes to intake new requests, address content gaps, prioritize content development and enhancement efforts.
• Define critical metrics of success, create processes to track, interpret, and report on those metrics.
• Manage a UX Content Designer.

Requirements

• Bachelor's degree or equivalent experience.
• At least three years' content strategy experience with a focus on UX content.
• At least two years' developing and managing content.
• General understanding of natural language processing and machine learning.
• Knowledge of communication and UX design principles.
• Knowledge of how to write conversational content.
• Knowledge of the different digital communication channels and platforms and how people typically interact with them.
• Knowledge of content strategy, brand identity standards, positioning statements, and corporate strategy.
• Supervisory knowledge including leading and mentoring, and monitoring the performance and behavior of others.
• Basic skills with Microsoft Outlook and Excel.
• Intermediate skills with Microsoft Word and PowerPoint.
• Ability to understand and apply new information, procedures, or principles to perform job duties.
• Ability to plan and implement effective change management strategies.
• Ability to attend to and verify the accuracy and completeness of detailed information and produce work that is complete and free of errors.
• Ability and willingness to generate unique solutions and innovative ideas to address problems.
• Ability to effectively resolve problems.
• Ability to understand the big picture and the interrelationships among various parts of the organization, including the impact of changes in one area on another area.
• Ability to develop and maintain professional, trusting, positive, and productive working relationships.
• Ability to create a positive and professional environment and anticipating and meeting customer needs quickly and effectively.
• Ability to persuade, convince or achieve buy-in from others.
• Ability to find, develop, train and retain associates whose skills best align with the needs and objectives of the organization.
• Ability to use active listening techniques to ensure the understanding of information provided by the speaker, and display interest in the topic discussed.
• Excellent presentation and written communication skills.
• Excellent analytical skills.
• Willingness to travel.
• Willingness to work a variable schedule including nights, weekends, and holidays as needed.

Nice-to-haves

• Master's Degree.
• Five or more years' content strategy experience in a communications or public relations environment.
• One or more years' leading content strategy.
• Knowledge of Publix and corporate communication objectives.
• Knowledge of department and company organizational structure, including roles and responsibilities of key associates.
• Basic skills with a content management system.
• Basic skills with Microsoft Teams and Point.
• UXC or UXMC (user experience certification or master's certification).

Benefits

• Employee stock ownership plan that contributes Publix stock to associates each year at no cost.
• An opportunity to purchase additional shares of our privately-held stock.
• 401(k) retirement savings plan.
• Group health, dental and vision plans.
• Paid Time Off.
• Paid Parental Leave.
• Short- and long-term disability insurance.
• Tuition reimbursement.
• Free hot lunches (buffet-style) at facilities with a cafeteria.