Senior Vice President, Category Strategy

About the position

The Senior Vice President of Category Strategy at NBC Universal is responsible for creating and driving strategic plans that support sales goals through category insights. This role involves close collaboration with sales teams to uncover insights and develop solutions aimed at increasing category and client KPIs. The position requires a deep understanding of advertising categories and the media ecosystem, leading analytically driven projects, and identifying strategies to enhance NBCU's value proposition to advertisers. The SVP will also promote a collaborative, innovative, and data-driven culture within the Ad Sales Strategy team, ensuring effective communication with senior leadership and stakeholders.

Responsibilities

• Create and drive strategic plans to support sales goals through the lens of categories.
• Partner closely with Sales teams to uncover insights and create solutions for growth and differentiation aimed at increasing category and client KPIs.
• Maintain deep understanding of advertising categories and broader media ecosystem.
• Lead analytically driven projects and deliver proposals to identify and capture future growth areas.
• Identify strategies to expand and enhance NBCU value proposition to new and existing advertisers.
• Maintain working knowledge of competitive set to adequately position NBCU.
• Partner with internal stakeholders to align on priority initiatives and go to market.
• Operate as a thought leader for the Ad Sales Strategy team. Actively contribute to strategic discussions and decision making.
• Promote a highly collaborative, innovative data-driven culture that challenges norms with a bias to action and speed; support diversity of thought, experience and approaches to solve issues.
• Ensure transparency, collaboration, and communication with senior leadership and stakeholders - advocate and champion strategy, team and process.
• Be an inspirational leader for best-in-class strategy talent in an innovative, fast-moving environment.
• Define, implement and track metrics to measure success.

Requirements

• 13+ years of experience in media/brand planning in support of an advertising sales function from a digital ad-based business, entertainment media company or media agency
• 5+ years of experience attracting talent, building, managing, and motivating high performing teams in large, matrixed organizations

Nice-to-haves

• Knowledgeable of the overall media ecosystem, key trends, and marketplace dynamics currently
• Successful track record of defining and delivering competitive, innovative sales strategies that drive business results. Recognized as a thought leader in strategy development who anticipates industry trends.
• Experience navigating complex customer, industry and stakeholder dynamics.
• Proven success in forging and developing excellent relationships with key clients and stakeholders.
• Outstanding verbal and written skills.
• The ability to successfully influence senior leadership and collaborate with cross-functional teams while managing through change.

Benefits

• Equal employment opportunities without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.