Senior Vice President, Data Platform Solutions

Publicis Groupe - Birmingham, MI

Full-time - Senior

Birmingham, MI

Professional, Scientific, and Technical Services

About the position

The SVP, Data & Platform Solutions is a key role within Zenith's Data and Platform Solutions group, responsible for activating audience data and managing technology platforms to enhance marketing decisions. This position collaborates with various internal teams to leverage digital data and ad technology, ensuring that audience data informs media strategies effectively. The role requires a detail-oriented individual who can manage DMP operations, define target audiences, and generate insightful reports to optimize client investments in data and DMP.

Responsibilities

• Manage day-to-day DMP operations
• Execute on audience data to impact media strategies for client account(s)
• Manage the process of defining audiences to be targeted, sharing data with partners, and tracking and compiling performance reports regarding audience groups
• Integrate with the media planning team to make the DMP a central tool for smarter planning
• Act as internal resource to demonstrate agency knowledge of data strategies
• Support and/or manage writing of media deliverables (timelines, POVs, RFPs, presentations, etc.)
• Maintain knowledge of current DMP/Programmatic media trends

Requirements

• B.A. or B.S., preferably in Marketing, Advertising, or Data Science
• 12+ years of experience preferred in digital media, ad technology, ad operations, or analytics
• Self-starter who is quick to learn and eager to contribute
• Excellent interpersonal, verbal, written communication, and presentation skills
• Experience managing multiple, competing priorities, duties and/or projects
• Familiarity with basic accounting/math principles; basic statistical analysis experience is a plus

Benefits

• Medical coverage
• Dental insurance
• Vision insurance
• Disability insurance
• 401K
• Parental leave
• Family care leave
• Family forming assistance
• Tuition reimbursement
• Flexible time off