Senior Vice President, Digital Content Strategist

Cmgrp - Detroit, MI

Full-time - Senior

Detroit, MI

Professional, Scientific, and Technical Services

About the position

The Senior Vice President, Digital Content Strategist at Weber Shandwick is a pivotal role focused on leading digital content strategy for a major automotive client. This position requires an experienced digital and social strategist who will oversee social media operations, manage employee advocacy programs, and provide strategic guidance to enhance executive social media presence. The role emphasizes creativity, collaboration, and measurable results in a rapidly evolving automotive industry.

Responsibilities

• Serve as the digital content strategy lead for a major automotive client.
• Become an expert on the client's business and how their communications objectives help achieve business goals.
• Develop and implement comprehensive, actionable social media strategies that align with the client's communication objectives.
• Collaborate with internal and external agency teams to develop and implement integrated media strategy, media planning and program execution.
• Work autonomously on POVs and thought leadership pieces for internal and external communications.
• Oversee daily operations and content for the client's corporate social media channels, ensuring timely and consistent publishing.
• Approve and manage publishing plans and content, maintaining high standards of quality and alignment with the client's brand voice.
• Manage and create content for the client employee social advocacy program, adapting internal stories and external content for social sharing to drive employee engagement.
• Analyze and optimize advocacy performance, providing insights and recommendations to enhance program effectiveness.
• Provide strategic social media support to communications leads, including content creation and platform training for executives.
• Ensure excellence in executive social media by aligning efforts with the client's communication goals and enhancing executive presence across social platforms.
• Identify and develop proactive content ideas that align with current social media trends, ensuring the client's corporate and internal social channels remain relevant and engaging.
• Collaborate with internal teams and the agency to generate innovative content that drives brand engagement and reflects the client's commitment to staying ahead of social media trends.

Requirements

• At least 10 years' experience in social media management, employee advocacy, and executive social media support.
• Proven track record of developing and executing successful strategies and leading and managing social and digital programs.
• Expert-level proficiency in social media platforms and curiosity about emerging platforms.
• Excellent communication and collaboration skills, capable of working across departments.
• Exceptional attention to detail and commitment to creating high-quality, engaging content.
• Experience leveraging social media analytics and working with an analytics team to measure campaign ROI.

Nice-to-haves

• Ability to work autonomously with solid decision-making skills.
• Outstanding communication skills to present program recommendations and establish relationships with senior clients.
• A creative mindset with the ability to innovate and manage content that drives engagement.
• Enthusiasm for digital business growth and creating innovative client programs.

Benefits

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money - $60 monthly reimbursement