Senior Vice President, Growth Marketing

PTC Inc - Boston, MA

Full-time - Senior

Boston, MA

5,001-10,000 employees

Professional, Scientific, and Technical Services

About the position

The Senior Vice President of Revenue Marketing at PTC is a key leadership role responsible for driving the company's Annual Recurring Revenue (ARR) and growth strategy across various go-to-market (GTM) functions. This position involves managing a high-performing marketing team, fostering collaboration between marketing and sales, and implementing initiatives to enhance market presence and customer outcomes.

Responsibilities

• Report to the Chief Strategy & Marketing Officer and support PTC's growth strategy with a global, verticalized approach.
• Act as the connective tissue between Marketing and Global Sales Leadership, overseeing all Industry, ABX, Event, Partner Marketing, and lead development motions.
• Build, develop, and manage a world-class team of marketers, inspiring and enhancing their capabilities.
• Execute marketing and growth strategies for direct, channel, via a vertical orientation, especially ABM and event marketing efforts.
• Own the relationship between ARR growth & Executive Sales Leadership supporting multiple growth initiatives.
• Measure success through KPIs such as new ACV growth, ARR growth, account engagement, qualified pipeline growth, win rate, and deal acceleration.
• Develop and scale an ABX motion to drive growth within key accounts.
• Partner with marketing and ARR leadership to support full-funnel efforts and enable the Growth team.
• Bring a global perspective to expand successful vertical GTM motions into APAC.
• Drive engagement and expand relationships within key accounts.
• Accelerate opportunities through creative activations, messaging, and revenue enablement.
• Enable our resell partners with effective campaigns and drive consistent pipeline growth with identified partners.
• Create joint GTM campaigns with our key alliance and technology partners.

Requirements

• Proven leader with experience in building and scaling marketing functions through strong execution, effective communication, strong partnerships, and an engaging culture.
• Experience in scaling GTM motions and supporting revenue marketing or growth marketing teams to drive account growth and generate demand.
• Expertise in ad tech, enterprise marketing, channel marketing, ABM and events.
• Experience in building and executing world-class events and experiences that drive revenue growth.
• Minimum of 15 years in a leadership role with a strong understanding of performance-oriented culture.

Nice-to-haves

• Experience in a global marketing role.
• Familiarity with data analytics tools for marketing performance measurement.

Benefits

• Competitive salary and performance bonuses.
• Comprehensive health insurance plans.
• 401(k) retirement plan with company matching.
• Flexible work hours and remote work options.
• Professional development opportunities and training programs.