Senior Vice President, Head of North America Marketing

Visa - New York, NY

Full-time - Executive

Hybrid - New York, NY

Credit Intermediation and Related Activities

About the position

The Senior Vice President, Head of North America Marketing at Visa is a pivotal leadership role responsible for driving innovative marketing strategies across B2B, B2C, and B2B2C segments. This position requires a blend of analytical and creative skills to understand market dynamics and consumer behavior, while also inspiring teams to execute high-impact marketing initiatives. The SVP will collaborate closely with senior leadership to align marketing efforts with broader business objectives, ensuring Visa remains a leader in the evolving payments landscape.

Responsibilities

• Lead and develop the North America marketing team into a high performance, best in class organization.
• Establish Visa as a best-in-class marketing company in the region as measured by key performance outcomes.
• Play an active role on both the Global Marketing & Communications Leadership Team and the North America Regional Leadership Team.
• Develop marketing strategies and executional plans that drive agreed outcomes against B2C, B2B and B2B2C audiences.
• Develop strong partnerships with key cross-functional partner groups to drive Visa's regional strategic agenda.
• Establish, implement and track innovative marketing plans, strategies and tactics in support of the region's goals.
• Understand Visa's products and solutions and position them effectively in the NA market.
• Lead teams to use predictive analytics and marketing metrics to drive and measure business growth.
• Monitor and shape industry dynamics, trends, and policies.
• Translate larger marketing strategies into impactful campaigns to reach a larger audience.
• Manage a significant marketing budget and ensure resource allocation aligns with objectives.
• Manage a regionally and culturally dispersed team to work efficiently together.

Requirements

• 15 or more years of work experience with a Bachelor's Degree or at least 12 years of work experience with an Advanced degree (e.g. Masters/MBA/ JD/MD) or a minimum of 10 years of work experience with a PhD.
• 18 or more years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD, PhD) is preferred.
• 15 or more years of professional B2B and B2C marketing experience with an Advanced Degree.
• World-class marketing and business leadership experience in multiple geographies, with expertise in North America preferred.
• Knowledge of experiential, social, digital, and various new forms of content creation.
• Deep understanding of social media platforms and their use in marketing strategies.
• Experience leading cross-functional teams, achieving goals on-time and on-budget.
• Proven track record for cultivating strong relationships with key internal and external partners.
• Ability to balance strategic, creative, and commercial perspectives.
• Demonstrated ability to define and deliver complex projects with superior results.

Nice-to-haves

• Experience in managing multiple simultaneous projects requiring strong communication and organization skills.
• Ability to influence multiple stakeholders and lead cross-functional projects.

Benefits

• Medical
• Dental
• Vision
• 401(k)
• FSA/HSA
• Life Insurance
• Paid Time Off
• Wellness Program