Senior Vice President, Head of North America Marketing

Visa - New York, NY

Full-time - Senior

Hybrid - New York, NY

Credit Intermediation and Related Activities

About the position

The Senior Vice President, Head of North America Marketing at Visa is a pivotal leadership role responsible for driving innovative marketing strategies across B2B, B2C, and B2B2C segments. This position requires a blend of analytical and creative skills to leverage data insights and storytelling to inspire action. The SVP will collaborate closely with senior leadership to shape the marketing vision and execution, ensuring Visa remains a leader in the evolving payments ecosystem. The role demands a strategic thinker who can manage a diverse team and navigate a complex organizational structure to achieve business growth and enhance brand presence.

Responsibilities

• Lead and develop the North America marketing team into a high performance, best in class organization.
• Establish Visa as a best-in-class marketing company in the region as measured by key performance outcomes.
• Play an active role on both the Global Marketing & Communications Leadership Team and the North America Regional Leadership Team.
• Develop marketing strategies and executional plans that drive agreed outcomes against B2C, B2B and B2B2C audiences.
• Develop strong partnerships with key cross-functional partner groups to drive Visa's regional strategic agenda.
• Establish, implement and track innovative marketing plans, strategies and tactics in support of the region's goals.
• Understand Visa's products and solutions and position them effectively in the NA market.
• Lead teams to use predictive analytics and marketing metrics to drive and measure business growth.
• Monitor and shape industry dynamics, trends, and policies.
• Translate larger marketing strategies into impactful campaigns to reach a larger audience.
• Manage a significant marketing budget and ensure resource allocation aligns with objectives.
• Manage a regionally and culturally dispersed team to work efficiently together.

Requirements

• 15 or more years of work experience with a Bachelor's Degree or at least 12 years of work experience with an Advanced degree (e.g. Masters/MBA/ JD/MD) or a minimum of 10 years of work experience with a PhD.
• 18 or more years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD, PhD) is preferred.
• 15 or more years of experience in professional B2B and B2C marketing experience with an Advanced Degree.
• World-class marketing and business leadership experience in multiple geographies, preferably North America.
• Knowledge of experiential, social, digital, and various new forms of content creation.
• Deep understanding of social media platforms and their use in marketing strategies.
• Experience leading cross-functional teams, achieving goals on-time and on-budget.
• Proven track record for cultivating strong relationships with key internal and external partners.
• Ability to balance strategic, creative, and commercial perspectives.
• Demonstrated ability to define and deliver complex projects with superior results.

Nice-to-haves

• Experience in managing multiple simultaneous projects requiring strong communication and organization skills.
• Ability to influence multiple stakeholders and lead cross-functional projects.

Benefits

• Medical
• Dental
• Vision
• 401(k)
• FSA/HSA
• Life Insurance
• Paid Time Off
• Wellness Program