Senior Vice President, Influencer Marketing

$175,000 - $249,000/Yr

Highwire Public Relations - Sacramento, CA

Full-time - Senior

Hybrid - Sacramento, CA

Professional, Scientific, and Technical Services

About the position

The Senior Vice President of Influencer Marketing at Highwire will develop and lead the agency's influencer marketing practice, integrating it with digital marketing and strategic communications to drive impactful results for clients. This role focuses on growing influencer marketing capabilities, cultivating relationships with key influencers, and leveraging platforms to amplify campaign outcomes. The position also involves mentoring a team of professionals in influencer and social media marketing, fostering creativity and excellence in execution.

Responsibilities

• Develop and execute a comprehensive influencer marketing and social media strategy that aligns with clients' broader communications and business goals.
• Stay at the forefront of influencer marketing and social media trends, ensuring Highwire remains an industry leader.
• Innovate Highwire's approach by integrating influencer marketing with social media to maximize engagement.
• Recommend influencer marketing platforms for internal adoption and partnerships.
• Represent the agency through thought leadership and attendance at industry events.
• Lead influencer marketing strategy and execution for key accounts, ensuring alignment with client objectives.
• Develop innovative campaigns leveraging influencers to generate organic buzz and increase engagement.
• Identify opportunities to expand social media and influencer marketing services with existing clients.
• Drive content creation strategies that resonate with target audiences.
• Lead influencer marketing engagements for key accounts, ensuring impactful programs exceed client expectations.
• Develop and nurture relationships with influencers and social media leaders in key industries.
• Drive organic growth by incorporating influencer marketing into existing client strategies.
• Lead new business pitches, developing and presenting innovative strategies.
• Build strong senior-level client relationships, providing strategic counsel on influencer partnerships.
• Mentor and lead a team of influencer marketing strategists, fostering a collaborative culture.
• Provide coaching and development opportunities to ensure the team remains on the cutting edge of trends.
• Encourage experimentation with new platforms and creative strategies.
• Collaborate with PR, creative, and content teams for seamless integration of strategies.
• Ensure influencer marketing programs are executed with precision, driving measurable results.
• Implement best practices for influencer engagement and campaign measurement.
• Establish and track KPIs to ensure client satisfaction and operational efficiency.
• Manage budgets and resources effectively to optimize performance.

Requirements

• 12+ years of experience in influencer marketing, social media strategy, digital marketing, or communications, with a proven track record in a leadership role.
• Expertise in identifying, engaging, and managing relationships with influencers across multiple platforms.
• Demonstrated experience leading and growing influencer marketing and social media programs within an agency environment.
• Strong client-facing skills, with experience building, retaining, and growing senior-level client relationships.
• Proven ability to develop and execute data-driven influencer and social media strategies that generate measurable business outcomes.
• Experience mentoring and leading teams, fostering a culture of creativity and innovation.
• Strong understanding of content creation, influencer partnerships, and social media platforms.
• Exceptional communication and presentation skills, with the ability to engage clients and internal teams at all levels.
• Ability to manage multiple projects and priorities in a fast-paced environment.

Nice-to-haves

• Knowledge and experience developing influencer marketing programs in highly regulated industries.
• Experience identifying, vetting and managing vendor relationships for role-specific tools.

Benefits

• Competitive salary
• Merit-based bonuses and promotions
• Hybrid work model
• Excellent vacation policy including extended breaks
• Participate in Empower Hours on Fridays
• 401K Match
• Medical and dental benefits/FSA
• Paid Parental Leave
• Commuter Benefit
• Home office equipment stipend
• Growth Mindset Stipend
• Cell phone reimbursement
• Wellness benefit
• Donation Match
• Full-time writing Coach
• Mentorship
• Monthly recognition programs
• Employee referral bonus
• New business referral bonus
• Quarterly Highwire fun events
• Dog friendly work environment
• Supportive, nurturing environment with opportunities for learning and growth