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PUBLICIS GROUPE - New York, NY
posted 4 days ago
The Senior Vice President, Media Analytics and Insights is responsible for the application of data driven insights into the Publicis Media planning, investment, and measurement process. Additionally, the role requires the candidate design and lead the implementation of modern measurement plans and roadmaps for Publicis Media clients. Analytics, Insights, Data, Technology and Innovation (DTAI) subject matter experts are a vital part of the client team. They function as expert technical points of escalation, analytical problem solvers and technical translators to internal account teams and clients. They provide ongoing strategic account direction/vision for technology, process, and digital reporting/insights.
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