Shamrock Foods - Phoenix, AZ
posted 3 months ago
The Senior Vice President of Foodservice Marketing will be responsible for driving the marketing vision, strategy, and execution across our foodservice customer segments. This role focuses on enhancing customer experience, spurring demand, and fostering customer engagement, loyalty, and growth. The SVP will lead the marketing and development of our proprietary brands, will organize engagement events with customers and employees, and will lead teams focused on marketing operations and revenue generation. This position is not remote and is based in Phoenix, Arizona. The SVP will develop and execute long-term marketing strategies aligned with business objectives, implementing comprehensive go-to-market strategies tailored to different customer segments. Identifying and targeting key customer segments will be crucial to maximizing market penetration and revenue growth. The role also involves overseeing the development and growth of eBrands, ensuring alignment with overall marketing strategy, and driving brand awareness through innovative digital marketing tactics. Collaboration with cross-functional teams is essential to ensure alignment and execution of go-to-market plans. The SVP will develop and execute customer engagement strategies to drive loyalty, retention, and acquisition, including implementing loyalty programs and other customer-centric initiatives to increase customer lifetime value. Additionally, the SVP will design and implement strategies to enhance customer experience across all touchpoints, utilizing customer feedback and data. Leading and mentoring teams focused on marketing operations and revenue generation will foster a collaborative and high-performance culture. The SVP will oversee performance reporting and analytics to measure the effectiveness of marketing initiatives, providing regular updates to executive leadership. Utilizing data analytics to inform marketing strategies and decision-making will be key, as will monitoring key performance indicators (KPIs) to assess the effectiveness of marketing initiatives. The SVP will ensure effective resource allocation and team alignment with organizational goals, build and maintain strong relationships with suppliers to drive revenue generation opportunities, and explore new partnerships. Collaborating with sales teams to align marketing efforts with sales objectives and targets will also be a significant part of the role. The SVP will manage content creation and media channel innovation to enhance demand management, drive customer engagement through voice of customer initiatives, and develop marketing communication campaigns for brands like Shamrock Foods & FSW Brand. Furthermore, the SVP will manage branch marketing, vendor fairs, and programs like Emerald Club, developing promotions and incentives to drive sales activation. Planning and executing events such as EXPO, Crave Showcases, and customer trips to engage and promote products will also be part of the responsibilities. Finally, the SVP will coordinate strategy and planning, performance reporting, and marketing finance, ensuring alignment with business objectives.