Senior Vice President of Marketing & Ecommerce

Leslie's Poolmart - Phoenix, AZ

Full-time - Senior

Phoenix, AZ

501-1,000 employees

General Merchandise Retailers

About the position

The Senior Vice President (SVP) of Marketing & Commerce at Leslie's Pool Supplies is a pivotal role responsible for shaping and executing the company's strategic marketing initiatives to drive growth, profitability, and operational excellence. Reporting directly to the CEO, the SVP will lead the marketing and commerce strategy, ensuring alignment with corporate goals to enhance brand awareness, customer engagement, and revenue growth. This position oversees the marketing divisions and is tasked with building a world-class marketing organization within a fast-paced public company environment, fostering a collaborative and high-performance culture.

Responsibilities

• Develop and implement a comprehensive marketing and commerce strategy that aligns with business objectives and supports company growth initiatives.
• Oversee the development and execution of brand positioning, messaging, and communication strategies to elevate brand visibility and reputation.
• Lead strategies to attract, retain, and engage customers, optimizing marketing channels such as digital, social media, traditional media, and direct marketing.
• Develop and implement comprehensive loyalty programs that drive customer engagement and increase customer lifetime value of Pool Perks members.
• Manage and optimize the company's Snowflake / Power BI platform driving towards faster insight delivery.
• Oversee the P&L of commerce looking to maximize the contribution of digital channels.
• Own the digital roadmap and continually prioritize initiatives to deliver a seamless commerce experience.
• Analyze marketing and commerce data to identify trends, opportunities, and areas of improvement.
• Measure and report on performance against key metrics across marketing and commerce.
• Build, mentor, and lead a high-performing marketing and commerce team, fostering innovation, creativity, and collaboration.
• Work closely with merchant, store, and technology teams to ensure efforts are aligned with product launches, sales strategies, and customer experiences.
• Present marketing and commerce plans and performance updates to the board of directors, executive team, and other key stakeholders.

Requirements

• Bachelor's degree in Marketing, Business, or a related field required; MBA or advanced degree preferred.
• 10-15+ years of progressive marketing experience with at least 5 years in a senior leadership role (VP, SVP, CMO, CDO) within a public company or fast-growing organization.
• Proven track record of leading and developing high-performing marketing teams.
• Deep understanding of digital marketing, brand management, customer engagement, and data analytics in a competitive marketplace.
• Strong communication, presentation, and interpersonal skills, with the ability to influence stakeholders at all levels, including board members and investors.
• Data-driven mindset with experience in leveraging marketing metrics and KPIs to drive decision-making.
• Ability to translate business objectives into innovative marketing strategies and campaigns.
• Familiarity with regulations and compliance standards related to marketing, advertising, and customer data protection in a public company environment.
• Alignment with Leslie's culture, values, and mission.

Benefits

• Comprehensive medical, pharmacy, dental, & vision plan options.
• Health savings account (with enrollment in the high deductible health plan option).
• Health & dependent care flexible spending accounts.
• Company-paid basic life and AD&D insurance.
• Voluntary supplemental life insurance.
• Company-paid short-term disability and voluntary long-term disability insurance.
• Pre-tax and Roth 401(k) with company match.
• Paid vacation, sick, and bereavement leave.
• Paid holidays, including a floating personal day.
• Employee assistance and wellness programs.
• Product discounts at Leslie's Retail stores.