Senior Vice President of Marketing

About the position

Reporting to the President, the Senior Vice President of Marketing will be a member of Fooda's executive team and will lead the company's B2B marketing strategy, demand generation efforts, and brand management. This role will be responsible for overseeing Fooda's SDR team, ensuring the effective management of inbound MQLs and outbound sales efforts to drive sales-qualified leads for the field sales teams. The SVP of Marketing will also own the company's brand, reputation, PR, and sales CRM. Also, in partnership with sales leadership the role will drive efficient sales operations and insights that optimize sales targeting and productivity.

Responsibilities

• Develop and execute a comprehensive B2B marketing strategy that drives demand generation and lead acquisition.
• Oversee inbound and outbound marketing campaigns, optimizing MQL generation and conversion rates.
• Manage digital marketing efforts, including SEO, SEM, email marketing, and paid media.
• Implement account-based marketing (ABM) strategies to support enterprise sales growth.
• Lead and develop the SDR team, ensuring they effectively manage inbound MQLs and execute outbound prospecting efforts.
• Establish performance KPIs, refine lead qualification processes, and optimize the pipeline for higher conversion rates.
• Align inside sales efforts with field sales to ensure seamless lead handoff and improved collaboration.
• Own the company's brand strategy, messaging, and positioning in the marketplace.
• Oversee all external communications, including PR, media relations, and corporate communications.
• Develop thought leadership and content marketing initiatives that enhance Fooda's reputation as an industry leader.
• Own the sales CRM, ensuring data integrity, process standardization, and reporting accuracy.
• Develop and maintain sales performance analytics, providing actionable insights that optimize sales targeting.
• Partner with the EVPs of business units to drive sales operations, quota management, and territory planning.
• Act as a key business partner to senior leadership, aligning marketing strategies with company goals.
• Work closely with sales leadership to ensure seamless alignment between marketing, inside sales, and field sales teams.
• Foster a data-driven culture, leveraging insights to refine marketing strategies and drive continuous improvement.

Requirements

• 15+ years of experience in B2B marketing, demand generation, and sales operations.
• Proven expertise in leading SDR teams, optimizing inbound and outbound sales development efforts.
• Strong background in brand management, PR, and corporate communications.
• Deep understanding of CRM systems, sales analytics, and marketing automation tools (Salesforce, HubSpot, etc.).
• Data-driven mindset with a strong ability to translate insights into strategic decisions.
• Exceptional leadership and collaboration skills, capable of influencing and driving alignment across cross-functional teams.
• Experience in a high-growth, entrepreneurial environment preferred.