Senior Vice President of Marketing

Leslie's Poolmart - Phoenix, AZ

Full-time - Senior

Phoenix, AZ

501-1,000 employees

General Merchandise Retailers

About the position

The Senior Vice President of Marketing at Leslie's Pool Supplies will play a pivotal role in shaping and executing the company's marketing strategy to drive growth, profitability, and operational excellence. This position involves leading a high-performing marketing team, enhancing brand awareness, and ensuring alignment with corporate goals. The SVP will report directly to the CEO and will be responsible for positioning Leslie's as a market leader while fostering a collaborative and innovative culture.

Responsibilities

• Develop and implement a comprehensive marketing strategy that aligns with business objectives and supports company growth initiatives.
• Oversee the development and execution of brand positioning, messaging, and communication strategies to elevate brand visibility and reputation.
• Lead strategies to attract, retain, and engage customers, optimizing marketing channels such as digital, social media, traditional media, and direct marketing.
• Drive marketing decisions based on analytics and customer insights, leveraging data to optimize campaigns and measure success.
• Build, mentor, and lead a high-performing marketing team, fostering innovation, creativity, and collaboration.
• Work closely with sales, product, and technology teams to ensure marketing efforts are aligned with product launches, sales strategies, and customer experiences.
• Lead the digital marketing efforts including paid media, SEO, SEM, email marketing, and CRM strategies to drive online traffic, engagement, and sales.
• Oversee public relations, corporate communications, and content strategies to strengthen Leslie's external and internal messaging.
• Manage and optimize the marketing budget, ensuring efficient allocation of resources across channels and initiatives.
• Present marketing plans and performance updates to the board of directors, executive team, and other key stakeholders.

Requirements

• Bachelor's degree in Marketing, Business, or a related field required; MBA or advanced degree preferred.
• 10-15+ years of progressive marketing experience with at least 5 years in a senior leadership role (VP, SVP, CMO and CDO) within a public company or fast-growing organization.
• Proven track record of leading and developing high-performing marketing teams.
• Deep understanding of digital marketing, brand management, customer engagement, and data analytics in a competitive marketplace.
• Strong communication, presentation, and interpersonal skills, with the ability to influence stakeholders at all levels, including board members and investors.
• Data-driven mindset with experience in leveraging marketing metrics and KPIs to drive decision-making.
• Ability to translate business objectives into innovative marketing strategies and campaigns.
• Familiarity with regulations and compliance standards related to marketing, advertising, and customer data protection in a public company environment.
• Alignment with Leslie's culture, values and mission.

Benefits

• Comprehensive medical, pharmacy, dental, & vision plan options.
• Health savings account (with enrollment in the high deductible health plan option).
• Health & dependent care flexible spending accounts.
• Company-paid basic life and AD&D insurance.
• Voluntary supplemental life insurance.
• Company-paid short-term disability and voluntary long-term disability insurance.
• Pre-tax and Roth 401(k) with company match.
• Paid vacation, sick, and bereavement leave.
• Paid holidays, including a floating personal day.
• Employee assistance and wellness programs.
• Product discounts at Leslie's Retail stores.