Senior Vice President of Marketing

Ensono - Detroit, MI

Full-time - Senior

Remote - Detroit, MI

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

About the position

The Senior Vice President of Marketing at Ensono is responsible for developing and executing a comprehensive marketing strategy that enhances brand presence, drives business growth, and supports the mission of delivering exceptional IT solutions. This role involves leading a dynamic marketing team, collaborating with cross-functional departments, and engaging with key stakeholders to ensure alignment with Ensono's strategic objectives.

Responsibilities

• Develop and implement a forward-thinking marketing strategy that aligns with Ensono's business goals and enhances market position.
• Oversee brand development and ensure consistent messaging across all channels to strengthen brand recognition and reputation.
• Drive lead generation and customer acquisition through innovative marketing campaigns and initiatives.
• Leverage digital marketing tools and platforms to enhance online presence, engage target audiences, and optimize digital channels.
• Lead market analysis to identify trends, opportunities, and competitive positioning to inform strategic decisions.
• Oversee planning and execution of corporate events, webinars, and conferences to enhance brand visibility and engage with key stakeholders, clients, and prospective clients.
• Lead, mentor, and develop a high-performing marketing team, fostering a culture of creativity and collaboration.
• Manage the marketing budget effectively, ensuring optimal allocation of resources to achieve strategic objectives.
• Collaborate with sales, product, and executive teams to ensure marketing efforts are aligned with business priorities.
• Establish and track key performance indicators (KPIs) to measure the effectiveness of marketing initiatives and drive continuous improvement.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field
• Proven experience in a senior marketing leadership role, within the IT services or technology sector.
• Strong understanding of digital marketing, brand management, and demand generation strategies.
• Excellent leadership and team management skills, with a track record of building and leading high-performing teams.
• Exceptional communication and interpersonal skills, with the ability to influence and engage stakeholders at all levels.

Nice-to-haves

• Master's degree in marketing, Business Administration, or a related field
• Senior Vice President or similar senior marketing leadership experience at a managed service provider
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Creative thinker with a passion for innovation and staying ahead of industry trends.

Benefits

• Unlimited Paid Day Off (PDO) Plan
• Two robust health plan options through Blue Cross Blue Shield
• 401(k) with a generous company match
• Eligibility for dental, vision, short and long-term disability, life and AD&D coverage, and flexible spending accounts
• Depending on location, ability to take advantage of fitness centers
• Wellness program
• Flexible work schedule