Senior Vice President, Product Marketing Manager
The Bank of New York Mellon - New York, NY
posted 2 days ago
About the position
At BNY, our culture empowers you to grow and succeed. As a leading global financial services company at the center of the world's financial system we touch nearly 20% of the world's investible assets. Every day around the globe, our 50,000+ employees bring the power of their perspective to the table to create solutions with our clients that benefit businesses, communities and people everywhere. Are you a strategic leader with a passion for driving impactful product marketing initiatives within the financial services industry? Do you excel in crafting compelling product messaging that resonates with target audiences and drives business growth? Our Marketing and Communication organization is expanding our product marketing team and seeking future team members for various positions, inclusive of people leaders and individual contributors. These roles will be based in our New York City office at 240 Greenwich St.
Responsibilities
- Drive commercial success of BNY's Treasury Services business line, specifically as it relates to product offerings for payments, global cash management and trade finance, by creating and executing marketing strategies aligned with business priorities.
- Collaborate with product teams to understand the roadmap, develop positioning, and create go-to-market strategies that are aligned with overall messaging with the enterprise and line of business.
- Plug into broader marketing initiatives across the enterprise and collaborate with other stakeholders across marketing to facilitate the creation, coordination, and communication of multi-channel marketing campaigns.
- Drive marketing strategies that support key business priorities, with a focus on setting clear goals and quantifying outcomes.
- Build knowledge about the products, the clients they serve and the competitive environment.
- Develop messaging and value proposition.
- Enable client-facing teams to communicate value proposition and initiatives.
- Identify product synergies across the broader enterprise.
- Create and maintain standard marketing content.
- Collaborate with partners in digital marketing, creative, events, commercialization and other specialist marketing functions to execute deliverables.
Requirements
- Bachelor's degree in marketing, business, communications, or related field; master's degree preferred.
- 10-15+ years of experience in product marketing, with a strong track record of success in the financial services industry.
- Expertise in developing and executing comprehensive product marketing strategies, including product positioning, messaging, and go-to-market planning.
- Excellent communication, presentation, and interpersonal skills, with the ability to influence and collaborate effectively across all levels of the organization.
- Deep understanding of marketing principles, customer insights, and emerging trends in product marketing within financial services.
- Creative thinker with a passion for innovation and excellence in product marketing strategy and execution.
- Comprehensive understanding of the payments industry and functional knowledge of products, industry innovations and overall competitive landscape.
Benefits
- Highly competitive compensation
- Access to flexible global resources and tools for your life's journey
- Focus on health and personal resilience
- Generous paid leaves, including paid volunteer time
