Senior Web Copywriter

Sonar International Ltd - Austin, TX

Full-time - Senior

Austin, TX

501-1,000 employees

Professional, Scientific, and Technical Services

About the position

The Senior Web Copywriter at Sonar will lead content creation efforts to enhance the brand's online presence. This role involves developing and executing a digital content strategy that aligns with marketing goals, ensuring all web copy is engaging and informative. The position requires a blend of creativity, strategic thinking, and leadership skills, as the Senior Web Copywriter will mentor junior copywriters and collaborate with various teams to produce high-quality content.

Responsibilities

• Write, edit, and proofread high-quality, engaging content for the website, including landing pages, blog posts, and product descriptions.
• Develop and implement content strategies that align with marketing goals and target audience needs.
• Collaborate with the SEO team to ensure all content is optimized for search engines using best practices and relevant keywords.
• Maintain and enhance the company's brand voice across all digital content, ensuring consistency and coherence.
• Mentor and guide junior copywriters, providing feedback and support to help them improve their skills and deliver high-quality content.
• Work closely with designers, developers, marketing professionals, and other stakeholders to create cohesive and visually appealing content.
• Oversee the use of content management systems (CMS) to upload and format content, ensuring it meets quality standards.
• Monitor and analyze content performance using analytics tools, adjusting strategies as needed to improve engagement and conversion rates.
• Manage multiple content projects simultaneously, ensuring timely delivery and adherence to deadlines.

Requirements

• Bachelor's degree in English, Journalism, Marketing, Communications, or a related field; advanced degrees are a plus.
• 5+ years of professional copywriting experience, with a focus on web content.
• Experience in a senior or lead copywriting role is preferred.
• Exceptional writing, editing, and proofreading skills.
• Strong understanding of SEO principles and best practices.
• Proficiency with content management systems (CMS) such as WordPress.
• Basic knowledge of HTML/CSS is advantageous.
• Strong research skills and attention to detail.
• Excellent project management and organizational skills.
• Ability to work independently and as part of a team.
• Strong interpersonal and communication skills.
• Creative thinking and problem-solving abilities.
• Demonstrated ability to lead and mentor a team of writers.
• Ability to adapt to changing priorities and work effectively under pressure.
• Proactive in identifying opportunities for content improvement and innovation.
• Strong team player who can work cross-functionally to achieve goals.
• A genuine passion for writing, storytelling, and digital marketing.

Benefits

• Flexible work policy including remote and in-office hybrid work (minimum three days a week in the office).
• Continuous education support for skill acquisition.
• Dynamic work culture that values respect and kindness.
• Opportunities for personal and professional growth.