Senior Web Marketing Manager

$155,000 - $206,000/Yr

Moveworks - Moffett Field, CA

Full-time - Senior

Moffett Field, CA

251-500 employees

Truck Transportation

About the position

As the Senior Web Marketing Manager at Moveworks, you will lead the web strategy to enhance the corporate website's effectiveness as a growth engine. This role combines strategic oversight with hands-on execution, focusing on website redesign, user experience optimization, and lead generation enhancement. You will collaborate with cross-functional teams to create engaging web experiences that drive conversions and align with business objectives.

Responsibilities

• Lead the integration and optimization of new CMS features and third-party tools to enhance lead generation capability.
• Develop and execute strategies for continuous optimization of web user experience, focusing on high-traffic pages to maximize conversion rates.
• Collaborate closely with cross-functional partners to manage product/feature launches and bolster brand/corporate communication.
• Plan and implement conversion rate optimization projects, incorporating UX best practices to boost the effectiveness of all web programs.
• Champion a customer-centric web roadmap, innovating strategic web experiences that guide users seamlessly from discovery to engagement, leading to tangible sales and lead generation.
• Spearhead the ambitious redesign of the Moveworks website, ensuring it resonates with our diverse global audience while maintaining local relevance.
• Utilize insights and feedback to iteratively refine the customer journey, ensuring alignment between digital experiences, business objectives, and customer needs.
• Collaborate with marketing, product, design, and development teams to craft engaging and impactful web experiences including design and content, driving measurable outcomes.
• Monitor and analyze performance data, utilizing insights to continually enhance customer engagement and achieve business goals.
• Regularly update stakeholders with key insights, ensuring that strategies are aligned with business, customer, and operational objectives.

Requirements

• Demonstrable success in optimizing web experiences for conversion and user engagement.
• Expertise in implementing security, privacy, and accessibility measures and ensuring website compliance with all legal and regulatory requirements.
• Working expertise with varied project management tools (e.g., Asana, JIRA) and experience maintaining automated project dashboards for reporting, capacity planning, and roadmap and timeline management.
• Well-versed in the technical aspects of running a website, UX, SEO, domain management, HTML/CSS/JavaScript.
• Effective communication skills with the ability to articulate strategies and plans to a wide variety of audiences.
• Excellent project management and problem-solving skills with the ability to manage multiple projects simultaneously from strategy to execution.
• Ability to adapt and thrive with ambiguity.

Nice-to-haves

• Agile project management experience with a track record of applying agile methodologies to web development projects.
• A strong analytical mindset complemented by excellent negotiation skills, geared towards achieving project objectives.
• Experience with Adobe Suite and with leading major web redesign efforts end-to-end.
• 8+ years of experience in Web Marketing, Digital Marketing, Conversion Rate Optimization (CRO) or related field, with Bachelor's degree.
• Ability to lead, influence, and direct projects and processes across multiple teams.
• Experience using data and insights to inform requirements, ideas, and strategies with hands-on experience with web tools including CMS (AEM), A/B testing tools (Adobe Target), site analytics (Adobe Analytics) and business intelligence tools.

Benefits

• Market competitive salary
• Equity for all full-time roles
• Exceptional benefits
• Commissions or bonus plans for applicable roles