Select Medical - Mechanicsburg, PA
posted about 2 months ago
As a Senior Writer for Referral Content within the Communications & Branding Department at Select Medical, you will play a pivotal role in developing referral content for all Outpatient Rehabilitation Division programs and services. This position is essential in creating marketing materials that effectively communicate the value of our extensive network of physical therapy centers across the United States. Your primary objective will be to enhance awareness among physicians, thereby driving patient access to our services. You will collaborate closely with clinical program and education teams to ensure that the content you produce is not only relevant but also accurate and impactful. In this role, you will be responsible for writing and updating referral collateral, ensuring that all materials maintain a consistent tone and messaging that aligns with our brand standards. You will regularly analyze the effectiveness of the referral content, applying research and insights to develop compelling messaging that resonates with our target audience. Additionally, you will field requests from the sales team to create or refine referral content as needed, ensuring that our materials meet the evolving needs of our stakeholders. Your work will also involve creating targeted infographics that highlight program and service outcomes, further showcasing the benefits of our offerings. You will partner with your colleagues in the Communications & Branding team to oversee the review, production, and distribution of referral content, ensuring that all materials adhere to company and departmental brand governance standards. This position reports to the C&B director of outpatient content strategy and offers a hybrid work schedule, allowing for a combination of remote and in-office work.