SEO Analyst II

About the position

As an SEO Analyst at Tire Rack, your primary role involves leveraging both SEO techniques and Python programming skills to enhance the online presence and visibility of our content in search engines. You will be deeply involved in conducting thorough market and competitor research, analyzing trends, and developing keyword strategies to improve audience engagement and reach. This role demands a combination of technical SEO knowledge, content optimization, and programming skills to automate and optimize various SEO tasks. The ideal candidate will have a natural curiosity and a knack for analytical follow-through.

Responsibilities

• Perform keyword research to identify high-value search terms and propose research-backed content improvements
• Implement on-page SEO strategies, including: content, meta tag, and heading optimizations
• Conduct technical SEO audits to resolve website issues impacting search engine rankings
• Conduct and interpret A/B and multivariate tests, leveraging SQL, Looker, Tableau and other data tools
• Use tools like Google Analytics and Google Search Console to monitor website traffic and user behavior
• Report on SEO KPIs, comparing them with set goals and benchmarks
• Utilize Python scripts to automate tasks, such as: keyword research, internal link analysis, and image optimization
• Apply machine learning techniques for advanced SEO analytics and forecasting
• Collaborate with content creators, web developers, and marketing teams to align SEO strategies with business goals
• Stay updated with SEO trends and share knowledge with the team

Requirements

• Bachelor's degree in Marketing, Information Technology, Business Technology, Mathematics, Computer Science, Statistics, or equivalent
• Proven experience as an SEO Analyst or a similar digital marketing role with a track record of driving results and optimizing performance
• Strong understanding of ranking factors, search engine algorithms, and SEO best practices
• Experience in statistical testing (various A/B testing strategies) and design of experiments
• Proficiency in Python, with experience in automating SEO tasks
• Excellent analytical, problem-solving, and research skills
• Strong communication and collaboration skills
• Experience using project management and collaboration tools, such as: Jira and Confluence

Nice-to-haves

• Experience with D3 JS, or other data visualization tools
• Experience working with AI to automate content production and optimization, preferred but not required