SEO Analyst - Remote

$64,000 - $95,900/Yr

Harbor Freight Tools - Calabasas, CA

posted about 2 months ago

Full-time - Mid Level
Remote - Calabasas, CA
1,001-5,000 employees
Building Material and Garden Equipment and Supplies Dealers

About the position

The SEO Analyst at Harbor Freight Tools plays a crucial role in enhancing the visibility of the company's website on search engines. Reporting to the Sr. Manager of E-Commerce Digital Merchandising, this position is responsible for conducting keyword research, optimizing website content, analyzing traffic data, and collaborating with various teams to implement effective SEO strategies. The role requires staying updated on industry trends and search engine algorithm changes to ensure the website adheres to best practices for SEO.

Responsibilities

  • Perform keyword research to identify relevant keywords and guide content creation, optimization, and SEO strategy.
  • Write or guide the creation of SEO-optimized articles, FAQs, and other content as requested.
  • Collaborate with web developers to ensure site structure, speed, mobile-friendliness, and crawlability are optimized for search engines.
  • Analyze competitors' SEO strategies to identify opportunities for improving rankings.
  • Track, measure, and report on SEO performance using tools like Google Analytics, Search Console, and other SEO platforms.
  • Provide regular reporting on SEO performance and suggest improvements to leadership.
  • Collaborate with multiple teams, including merchants, QA product experts, and marketing teams.
  • Stay updated on industry trends, algorithm updates, and emerging SEO best practices.
  • Regularly conduct site audits to identify and resolve any issues that could impact search engine performance.
  • Implement linking strategies to grow page and domain authority.

Requirements

  • Bachelor's degree in marketing, information technology, or related field.
  • Minimum of 3 years of experience in e-commerce, on-site search, search engine optimization, or a related function.
  • Experience working with reporting/analytics tools such as Google Analytics, Looker Studio, and SEO tools.
  • Experience with SEO keyword research tools.
  • Basic knowledge and understanding of SEO and related web traffic metrics.
  • Experience with workflow tools (Jira, Workfront, Trello).
  • Proficiency with Microsoft Office Suite, with a strong knowledge of Excel including pivot tables, vlookups, etc.
  • Highly organized, detail-oriented, and timeline-driven with ability to handle many competing priorities.
  • Excellent written and verbal communication skills with experience working with multiple business teams and stakeholders.
  • Strong customer service skills and the ability to work well under pressure.

Nice-to-haves

  • Experience with e-commerce platforms
  • Familiarity with HTML and CSS
  • Knowledge of content management systems (CMS)
  • Experience in a retail environment

Benefits

  • Paid holidays
  • Disability insurance
  • Health insurance
  • Dental insurance
  • Paid time off
  • Vision insurance
  • Life insurance
  • Paid sick time
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