SEO Analyst

$45,000 - $45,000/Yr

Team Velocity - Herndon, VA

posted 3 months ago

Full-time - Entry Level
Herndon, VA
Professional, Scientific, and Technical Services

About the position

As an entry-level Search Engine Optimization (SEO) Analyst at Team Velocity, you will play a crucial role in enhancing the online presence of an assigned group of dealerships. This position involves a variety of SEO tasks aimed at improving search engine rankings and driving organic traffic. You will be responsible for performing technical optimizations, on-site content enhancements, and creating new content tailored to the needs of the dealerships. Additionally, you will manage citation cleanup and engage in link-building outreach to strengthen the dealerships' online authority. In this role, you will also be tasked with client-facing and internal communications related to SEO account work and reporting. Your ability to analyze, identify, and manage SEO programs will be essential in uncovering organic search opportunities. You will develop and deliver clear SEO Key Performance Indicators (KPIs) to track progress and attain improved Search Engine Results Page (SERP) rankings and traffic growth. This position is fully remote, allowing you to work from anywhere within the Continental U.S., with a preference for candidates in the eastern or central time zones. Your day-to-day responsibilities will include executing strategic SEO activities such as keyword research, link-building, page indexing, and optimizing site structure. You will create detailed analyses and routine reports on SEO KPIs, ensuring that the dealerships are informed of their performance. Regular technical site analysis will also be part of your duties, where you will compile audits and best practices to enhance the overall SEO strategy.

Responsibilities

  • Analyze, identify, and manage SEO programs and organic search opportunities
  • Develop and deliver clear SEO KPIs and attain improved SERP rankings and traffic growth
  • Create and implement specific page-level and site-wide SEO recommendations
  • Execute strategic SEO activities across keyword research, link-building, page indexing, crawling and site structure
  • Create detailed and routine analysis and reporting of SEO KPIs
  • Routinely perform technical site analysis and compile audits and best practices

Requirements

  • Bachelor's degree, preferably in Business or a similar field, or equivalent experience
  • 1+ years of experience in an SEO-focused position with proven results
  • Advanced knowledge of SEO methodologies and best practices
  • Experience with Screaming Frog, Google Analytics, and data analysis
  • Strong content writing and copy-editing ability
  • Experience with HTML and CSS

Nice-to-haves

  • Knowledge and understanding of the automotive digital-marketing industry and automotive website platforms
  • WordPress CMS experience
  • Experience with Local SMB SEO
  • Link building outreach experience

Benefits

  • Health insurance
  • Dental insurance
  • 401(k)
  • Vision insurance
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