SEO Analyst

About the position

Brady is seeking an all-star SEO Specialist to join our innovative digital team. The ideal candidate for this role is someone who has had hands-on experience growing traffic from organic search through on-page and off-page strategies, and is a master of the long-tail. This position involves creating a robust search engine optimization strategy for Brady's North America websites, specifically Seton and Emedco, including a roadmap of initiatives to drive growth. The SEO Specialist will lead keyword research, optimize on-page SEO, enhance the organic shopping experience, and collaborate with cross-functional teams to implement SEO best practices.

Responsibilities

• Create a robust search engine optimization strategy for Brady's North America websites - specifically Seton and Emedco, including a roadmap of initiatives to drive growth.
• Lead keyword research and maintain targets with up-to-date volumes and competition.
• Optimize on-page SEO: landing page ideation, keyword gap analysis to take advantage of whitespace opportunity, metadata optimization and redirects.
• Optimize Organic shopping experience for high value searches via Merchant Center, product schema and other SEO tactics.
• Work with technology teams to optimize site infrastructure for crawlers including schema markup, javascript crawlability and site speed.
• Collaborate with cross-functional business partners (Site Merchandising, Engineering, UX, Design and Product) to implement SEO best practices, and leverage cross-functional insights in planning and program development.
• Oversee backlink strategy by ensuring maximum coverage, identifying new opportunities and rectifying unlinked mentions.
• Develop scalable SEO strategies that can cross multiple brands.
• Dive into issues and incidents as they occur, perform ad hoc analyses as needed, and/or help escalate them to drive to resolution.
• Learn and be curious to stay on top of trends and best practices; stay up to date with white hat SEO tactics, AI tools and content creation to stay within search engine guidelines.
• Advocate for a seamless user experience for customers who are finding us through search.

Requirements

• 3+ years experience of firsthand search engine optimization experience, increasing traffic and revenue.
• 3+ years experience using web analytics and SEO tools (e.g. Google Analytics, Adobe Analytics, BrightEdge, SEOMoz, etc.).
• 2+ years experience in eCommerce.
• Bachelor's degree preferred.

Benefits

• Comprehensive insurance coverage starting on your first day of employment, including medical, dental, and vision
• Generous 401(k) with company match
• Paid time off and holidays
• Opportunity to participate in incentive programs for all full-time employees
• Family planning benefits including paid parental leave, fertility coverage, adoption and surrogacy assistance
• Education reimbursement opportunities
• Scholarship program for children of Brady employees
• A variety of Employee Resource Groups to provide you with unique networking, development, and volunteer opportunities
• Employee Assistance Program and related wellness programs (mental and behavioral health, family counseling, financial management)
• Dress-for-your-day dress code
• Charitable contributions matched through Brady's Matching Gift program