SEO Analyst

Apogee Results - Austin, TX

Full-time - Entry Level

Austin, TX

Professional, Scientific, and Technical Services

About the position

The Search Engine Optimization Analyst will collaborate with clients and account managers to audit existing SEO and social activities, define program goals, strategies, and tactics. The role involves identifying target keywords, providing recommendations for technical SEO, site structure, and content optimizations, and tracking engagement success with monthly reports. The ideal candidate will possess strong SEO knowledge, data analysis skills, and project management abilities, while being proactive and detail-oriented.

Responsibilities

• Analyze trends and provide insights into KPIs for clients' and prospects' sites.
• Quickly and effectively structure data within Excel to provide insights and actionable takeaways.
• Conduct keyword research and page mapping to drive client strategy.
• Identify technical issues with client websites such as indexation bloat and ineffective robots.txt files.
• Create in-depth audits of client websites and present them directly to clients via PPT.
• Create customized SEO recommendations to meet clients' unique needs and improve performance.
• Analyze lead or sales performance data, rankings data, crawl logs, and site analysis tools to identify opportunities for SEO.
• Communicate recommendations to clients to achieve their goals.
• Create and deliver client performance reports on varying cadences.
• Use site audit and performance data to recommend projects for client roadmaps/initiatives.
• Collaborate with other teams, including analytics, conversion rate optimization, creative, and paid search.

Requirements

• Minimum 2 years of SEO work experience; agency experience is a plus.
• In-depth understanding of the three pillars of SEO (Technical, On-page, & Off-page).
• Understanding of the 'New' SEO and its implications.
• Working knowledge of MS Office suite, especially Excel; proficiency in pivot tables is essential.
• Must have a working knowledge of HTML, CSS, JS, and other common languages used for building and optimizing websites.
• Experience with SEO applications and web analytics tools (Google Analytics, WMT, Omniture, Coremetrics, WebTrends, or ClickTracks).
• Superior organizational and analytical skills.
• Excellent written and verbal communication skills.
• Ability to build strong working relationships across different teams.
• Bachelor's Degree in Business, Computer Science, Marketing, Math, Linguistics, English, or Economics preferred.