SEO Analyst

$107,865 - $126,900/Yr

US Bank - Dallas, TX

Full-time - Mid Level

Dallas, TX

10,001+ employees

Credit Intermediation and Related Activities

About the position

The SEO Analyst at U.S. Bank will be responsible for enhancing the visibility and traffic of the company's website through effective search engine optimization strategies. This role involves analyzing current SEO practices, implementing improvements, and collaborating with marketing teams to drive sustainable site traffic. The position requires a strong understanding of SEO metrics and the ability to adapt strategies based on data analysis.

Responsibilities

• Analyze current search engine optimization (SEO) of the assigned website, including site structure, page structure, and internal linking structure; identify and make recommendations to further optimize each area.
• Assist with drafting, defining, and implementing unified SEO strategies and campaigns that will drive long-term, sustainable site traffic.
• Conduct research, data collection, and analysis to assess the visibility of the assigned website, blogs, social media accounts, and e-commerce pages.
• Analyze SEO traffic metrics such as search engine referrals and keyword rankings.
• Collaborate with marketing managers and other staff to provide guidance and insight on SEO and optimal user experience.
• Recommend content revisions to improve SEO and increase website visibility; changes may include incorporating new keywords and improving link strategies.
• Monitor specific SEO efforts; gather and analyze data and report results to the team.
• Maintain current knowledge of developments and best practices in SEO.
• Perform other related duties as assigned.

Requirements

• Bachelor's degree, or equivalent work experience
• Eight or more years of experience in marketing or related field
• Excellent verbal and written communication skills
• Excellent organizational skills and attention to detail
• Strong analytical and problem-solving skills
• Thorough understanding of website optimization techniques, ranking algorithms, and search engine spiders for major search engines
• Ability to work with digital content management systems
• Proficient with Microsoft Office Suite or related software
• Basic understanding of HTML, JavaScript, and CSS.

Benefits

• 401(k)
• 401(k) matching
• Adoption assistance
• Dental insurance
• Disability insurance
• Flexible schedule
• Health insurance
• Paid vacation (from two to five weeks depending on salary grade and tenure)
• Up to 11 paid holiday opportunities
• Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law