SEO Analyst

Affordable Care - Morrisville, NC

Full-time - Entry Level

Morrisville, NC

Professional, Scientific, and Technical Services

About the position

The SEO Analyst is a junior analyst role focused on enhancing the organic visibility and search engine ranking of Affordable Care's network of over 400 dental practices. This position involves implementing effective SEO strategies, conducting keyword research, optimizing on-page elements, assisting with technical SEO, and collaborating with both internal and external teams to drive organic traffic and generate leads. The role emphasizes continuous optimization and growth in the online presence of dental practices.

Responsibilities

• Conduct comprehensive keyword research to identify opportunities for organic traffic growth.
• Optimize existing content, meta tags, headers, URLs, and images for SEO best practices.
• Assist in diagnosing and solving technical SEO issues, including site speed, crawling, and indexing.
• Partner with internal and external content teams to align website content creation with SEO goals.
• Collaborate with the external SEO agency to coordinate strategy and optimize joint efforts.
• Track and report on key SEO metrics such as keyword rankings, organic traffic, and leads using various tools.
• Conduct regular website audits to identify issues affecting performance and propose actionable recommendations.

Requirements

• 2-3 years of experience in SEO.
• Experience using SEO tools such as SEMrush, Screaming Frog, and Google Analytics.
• Understanding of Local SEO and experience managing Google Business Profiles.
• Experience with content management systems (CMS) and basic HTML/CSS knowledge.
• Strong ability to analyze SEO data and provide actionable insights.
• Excellent communication and collaboration skills.

Nice-to-haves

• Experience with Kentico CMS.
• Prior experience in the healthcare industry or familiarity with healthcare-specific digital strategies.
• Understanding of paid search and how it intersects with organic search.