SEO and Content Specialist

Modern Automotive Network - Winston-Salem, NC

Full-time

Winston-Salem, NC

Motor Vehicle and Parts Dealers

About the position

The SEO and Content Specialist will spearhead the SEO and editorial content strategy for Modern Automotive Network, playing a crucial role in enhancing the company's digital marketing efforts. This position involves optimizing technical, on-site, and local SEO, as well as driving the planning and creation of editorial content. The specialist will ensure that all websites and Google Business pages perform optimally while effectively communicating the brand's value propositions and unique characteristics. This role requires a blend of creativity and analytical skills to identify content opportunities that drive organic growth and elevate the online presence of the company.

Responsibilities

• Develop and execute a comprehensive SEO strategy to improve organic search rankings and drive traffic to various websites.
• Oversee technical SEO enhancements and on-site optimization efforts to ensure websites are search engine friendly and user-friendly.
• Collaborate with the team to develop a content roadmap and calendar that aligns with SEO best practices and engages the target audience.
• Conduct in-depth keyword research to inform content creation and optimization efforts.
• Use tools like Google Analytics and Google Search Console to analyze website performance, track KPIs, and provide regular reports to stakeholders.
• Work closely with the marketing team and store leads to align on direction and ensure priorities are met.
• Stay informed about industry trends, search engine algorithm changes, and emerging SEO tools to continuously improve the SEO strategy.
• Collaborate with external partners and agencies to enhance SEO and content capabilities.

Requirements

• Working knowledge of Google Search Console and GA4.
• Working knowledge of SEMRush, Ahrefs, Moz, Whitespark, or Zapier.
• Working knowledge of Google Business.
• Solid understanding and use of meta tags and titles and other technical SEO.
• Familiarity with AI LLM technology is a plus.
• Familiarity with WordPress is a plus.
• Automotive industry experience is a plus.
• Minimum of 3 years working specifically in the SEO world.
• College degree preferred, with emphasis on marketing or digital technology an added plus.

Nice-to-haves

• Familiarity with AI LLM technology
• Familiarity with WordPress
• Automotive industry experience