SEO and Digital Content Manager

$66,330 - $159,120/Yr

CVS Health - New York, NY

Full-time - Mid Level

New York, NY

Health and Personal Care Retailers

About the position

The SEO and Digital Content Manager at CVS Health is a pivotal role within the Marketing organization, focusing on enhancing digital content and driving member engagement on the Aetna Medicare website. This position requires a blend of creativity and analytical skills to develop content strategies that align with business goals, optimize for SEO, and improve user experience. The manager will oversee content creation, performance metrics, and ensure compliance with regulatory standards while crafting compelling narratives that resonate with target audiences.

Responsibilities

• Lead the creation and implementation of comprehensive content strategies that align with Aetna Medicare's goals, ensuring all content is optimized for SEO and user engagement.
• Apply a metrics-driven approach to developing content to attract users organically, engage them, and convert them, helping them complete their tasks efficiently and effectively.
• Integrate SEO best practices into all content creation, ensuring keyword optimization, proper use of meta tags, and alignment with user jobs to be done.
• Participate in high-level strategic planning, providing insights on content and SEO to inform broader marketing initiatives.
• Implement on-page SEO best practices, such as keyword placement, internal linking, and proper use of header tags.
• Manage and organize workloads to meet deadlines, and handle site updates with speed and accuracy.
• Partner with MarTech and Creative teams to support and influence the development of our information architecture, marrying site structure to both user needs and intent as well as business structure and compliance realities.
• Ensure all content remains compliant and aligned with regulatory and legal requirements, and also aligns with the brand's style and tone of voice, to maintain a cohesive identity across platforms.
• Write and structure copy that supports digital journeys and aids users in accomplishing goals in an intuitive way, both short and long form copy.
• Use data to help inform and shape content creation, generate insights, and make data-driven decisions to optimize performance.

Requirements

• 3+ years of experience in SEO, web content creation.

Nice-to-haves

• Strong writing, editing and proofreading skills, and the ability to write and edit short and long form copy.
• Advanced understanding of SEO best practices, and a passion for SEO and quality organic acquisition.
• Proficiency in using keyword research tools such as Google Keyword planner, SEMRush, SEOClarity, or similar tools.
• Must be well-organized and able to communicate ideas effectively.
• Strong team player with enthusiasm, positive attitude, and a bias towards action.
• Experience publishing in a CMS and a working knowledge of HTML; experience in Adobe Experience Manager is a plus.
• Understanding and knowledge of other Adobe Products such as Target, Analytics, and CJA is a plus.
• Health care or other highly-regulated industry experience, experience using AI tools or the ability to learn and build this capability, and experience at creative marketing agencies are all plusses.

Benefits

• Full range of medical, dental, and vision benefits.
• 401(k) retirement savings plan.
• Employee Stock Purchase Plan.
• Fully-paid term life insurance plan.
• Short-term and long-term disability benefits.
• Numerous well-being programs.
• Education assistance and free development courses.
• CVS store discount and discount programs with participating partners.
• Paid Time Off (PTO) or vacation pay, as well as paid holidays throughout the calendar year.