Unclassified - Fort Lauderdale, FL

posted about 2 months ago

Full-time - Mid Level
Fort Lauderdale, FL

About the position

Dirt Legal is seeking an SEO and Digital Marketing Specialist to enhance our online presence and engage effectively with our audience. This role is crucial for improving our search visibility and crafting compelling email and SMS campaigns. The ideal candidate will be responsible for developing and implementing SEO strategies that boost organic search rankings and drive traffic to our website. They will also create engaging and persuasive copy for our email and SMS marketing campaigns, ensuring that our messaging resonates with our target audience. In addition to SEO and digital marketing responsibilities, the specialist will collaborate with the marketing team to align digital messaging with broader marketing goals. They will monitor SEO trends and adjust strategies accordingly to maintain a competitive edge in the market. Analyzing campaign performance will be a key part of the role, as insights gained will be used to optimize future initiatives. The specialist will also attend various automotive, truck, motorcycle, and boat events to create content, network with influencers, and help establish partnerships that can enhance our service offerings. The position requires a strong understanding of current online marketing trends and the ability to manage multiple projects in a fast-paced environment. The successful candidate will have a passion for digital marketing and a desire to contribute to a pioneering company in the automotive and off-road vehicle registration industry.

Responsibilities

  • Develop and implement SEO strategies to boost organic search rankings and drive traffic.
  • Craft engaging and persuasive copy for email and SMS marketing campaigns.
  • Monitor SEO trends and adjust strategies to maintain a competitive edge.
  • Collaborate with the marketing team to align SEO and digital messaging with broader marketing goals.
  • Analyze campaign performance and use insights to optimize future initiatives.
  • Attend automotive, truck, motorcycle, and boat events to create content, network with influencers, and help establish partnerships.

Requirements

  • 2 to 6 years of experience in SEO and digital copywriting.
  • Strong understanding of current online marketing trends.
  • Excellent writing skills for creating impactful and conversion-focused content.
  • Strong analytical skills to track SEO progress and email/SMS campaign effectiveness.
  • Ability to manage multiple projects in a fast-paced environment.

Nice-to-haves

  • Meta Ads experience is a plus.
  • Email Marketing management and automation experience is a plus.

Benefits

  • Dynamic work environment
  • Competitive benefits
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