SEO and Web Developer Specialist

$80,000 - $120,000/Yr

Jars Cannabis - Troy, MI

Full-time

Troy, MI

About the position

JARS Cannabis is seeking a Web Development and SEO Specialist to manage and enhance our digital assets, including our websites. This role is crucial in developing, maintaining, and optimizing our web presence with a strong focus on usability, consumer engagement, content management, SEO, and overall website performance. The ideal candidate will be responsible for driving traffic and sales through effective digital strategies and will work closely with various teams to ensure that our online presence reflects our commitment to quality and excellence in the cannabis retail industry. In this position, you will identify, troubleshoot, fix, and optimize websites for SEO, ensuring that our digital platforms are not only functional but also aligned with best practices in search engine optimization. You will conduct thorough research on targeted keywords to guide our digital strategies and analyze reports to identify trends, issues, and areas for opportunity. Your ability to create actionable plans to improve key performance indicators (KPIs) will be essential in this role. Additionally, you will be expected to articulate technical details of website changes to developers, project managers, and clients, providing accurate timelines and levels of effort during all project phases. This position requires a blend of web development skills and digital marketing expertise, particularly in SEO and analytics, to ensure that JARS Cannabis continues to set a new standard of professional excellence in the cannabis retail sector.

Responsibilities

• Identify, troubleshoot, fix, and optimize websites for SEO
• Research targeted keywords to guide digital strategies
• Analyze reports to identify trends, issues, areas for opportunity and create actionable plans to improve KPI's
• Articulately explain technical details of website changes to developers, project managers, and clients
• Provide accurate timelines and level of effort during all project phases

Requirements

• 3+ years relevant SEO and marketing experience
• Good understanding of search performance marketing, conversion, and online customer acquisition
• Solid understanding of web technology including integrations, UI/UX, websites, CMS, Analytics, SEO, Front end, and backend technology
• In-depth knowledge of Google Analytics, Google Tag Manager, and Google Search Console
• Excellent HTML, CSS, and JavaScript (jQuery) skills
• Experience with email marketing services such as MailChimp, Constant Contact, and Campaign Monitor
• Experience or good familiarity with SEO research tools such as Moz, SEMrush, Ahrefs, and AWR
• Ensure website security protocols are in place and perform regular backups
• Experience or good familiarity with CRMs such as Hubspot, SalesForce, Pardot, and Sugar
• Experience or good familiarity with testing and analytics tools such as VWO, Crazy Egg, HotJar, CallRail, and Mongoose Metrics
• Good experience using Google Sheets or Microsoft Excel
• Comfortable using text-based code editors such as Atom, Sublime Text, or Visual Studio Code
• Ability to multitask and prioritize, managing multiple projects simultaneously
• Not afraid to work hard, be humble, ask questions, and learn new things!

Nice-to-haves

• PMP or other Project Management Certification is preferred

Benefits

• Salary range of $80,000 - $120,000 USD per year