Chico's FAS - Fort Myers, FL
posted 4 months ago
The SEO Content Editor at Chico's FAS, Inc. plays a crucial role in enhancing the online presence of the company's brands through compelling product descriptions and engaging blog posts. This position is centered around creating informative and customer-centric content that adheres to SEO best practices. The editor will be responsible for writing all online product copy, which includes naming products, crafting detailed descriptions, and ensuring that all content is accurate and engaging. The role requires a keen eye for detail, as the editor will proofread all copy for spelling, grammar, formatting, and clarity, ensuring consistency in style and accuracy of information. In addition to product descriptions, the SEO Content Editor will contribute weekly articles to brand blogs, utilizing SEO strategies to enhance visibility and engagement. Collaboration with the digital team is essential to push accurate copy live and keep it updated based on customer feedback and market trends. The editor will also work closely with cross-functional teams to ensure that all key product elements and marketing points are effectively represented in the product descriptions. The position demands adherence to production schedules and deadlines, requiring strong time management skills and the ability to multitask effectively. The editor will attend sample summits and style outs to capture all necessary product details, manage the copy schedule, and coordinate with merchants and design teams to highlight key features and benefits. A solid understanding of SEO guidelines is crucial for optimizing organic content for maximum ranking, and the editor will partner with digital site and marketing teams to report on SEO performance and drive improvements.