SEO Content Specialist (TN7-18244502)

Creative Circle - Mount Laurel Township, NJ

Full-time - Entry Level

Mount Laurel Township, NJ

Administrative and Support Services

About the position

The SEO Content Specialist will be responsible for enhancing the online presence of a home health care service in New Jersey through effective SEO strategies. This remote freelance position involves coordinating local office pages, managing content updates, and optimizing website performance to improve search engine visibility and brand awareness.

Responsibilities

• Coordinate local office pages including openings, closings, and relocations.
• Manage content updates and local office marketing intake requests.
• Work with listing vendors for office listings and updates.
• Research and resolve duplicate listings or revalidations.
• Coordinate redirects when office information changes.
• Communicate with the Marketing team on search engine optimizations for office listings.
• Perform website maintenance and content updates as needed.
• Publish blogs and provide content recommendations for SEO and brand visibility.
• Track keywords and optimize post-website launch performance.
• Fix issues in Google Search Console, including 404 redirects and video indexing.
• Support content transition from a third-party managed site to a new domain.

Requirements

• Bachelor's Degree in a relevant field.
• Ability to conduct keyword research and analyze relevant keywords for local SEO.
• Understanding of on-page SEO best practices including title tags, meta descriptions, and internal linking.
• Knowledge of local SEO algorithms and Google My Business optimization.
• Proficiency in proofreading and editing content for clarity and brand voice adherence.
• Familiarity with Contentful for managing website content.
• Understanding of website performance factors such as page speed and mobile-friendliness.
• Knowledge of schema markup and its implementation for local search visibility.
• Ability to analyze competitors' content strategies and market trends.
• Strong time management skills to handle multiple projects and deadlines effectively.
• Ability to collaborate with marketing and design teams to align content strategies.
• Effective communication skills for stakeholder engagement and feedback incorporation.

Nice-to-haves

• Experience with Google Search Console and SEO tools.
• Familiarity with video indexing and page indexing techniques.

Benefits

• Minimum Essential Coverage (MEC) medical plan
• Dental and vision insurance
• Term life insurance
• Discount prescription program
• Critical illness and accident insurance
• Tele-behavioral health services
• 401(k) plan
• Sick leave based on state or city laws
• Employee Stock Purchase Plan
• Paid holiday eligibility based on length of service