SEO Content Specialist

Dayton Superior - Miamisburg, OH

Full-time - Mid Level

Remote - Miamisburg, OH

Nonmetallic Mineral Product Manufacturing

About the position

The SEO Content Specialist at Dayton Superior is responsible for enhancing the company's search engine optimization (SEO) efforts through research, analysis, and content development. This role collaborates closely with the marketing team to optimize website content, improve online visibility, and implement effective SEO strategies. The specialist will also create custom reports to track SEO performance and recommend improvements based on industry trends and best practices.

Responsibilities

• Grow Dayton Superior's SEO impact
• Create on-page Search Engine Optimization and User Experience solutions
• Maintain and enhance all current Search Engine Optimization and website content development initiatives for the Dayton Superior website
• Conduct ongoing professional research and education, staying up to date on industry trends and shifts in SEO best practices
• Work as a marketing liaison to our IT Dept. to support programmable strategies needed to enhance SEO
• Recommend and assist in development of effective online content such as keywords, blogs, metadata, etc in support of SEO improvements
• Other duties as assigned

Requirements

• Proficient in Microsoft Office
• Experience using HTML
• Experience in SEO tools and Google Analytics
• Strong written and verbal communication skills
• SEO Certification or Degree in digital marketing or equivalent experience
• 2-4 years of related SEO content development and/or website development experience preferred
• 2+ years of SEO experience preferred
• Experience with web analytics, strong presentation skills, attention to detail and organizational skills required

Nice-to-haves

• Experience with SEM
• Experience gained in a B2B environment
• Current on SEO, website development and marketing trends