SEO Content Specialist

$50,000 - $60,000/Yr

Bxb Media - Dallas, TX

Full-time - Mid Level

Remote - Dallas, TX

Professional, Scientific, and Technical Services

About the position

The SEO Content Specialist at BxB Media is responsible for developing and executing SEO strategies to enhance the visibility and ranking of client websites, particularly in the HVAC and home services sectors. This role involves collaboration with various teams to optimize content, technical aspects, and user experience, ensuring that clients' brands grow effectively in a competitive market. The position is fully remote and requires strong communication skills to convey technical details to clients and team members alike.

Responsibilities

• Assist in developing, executing, and delivering SEO strategies that support website improvements in content, on-page, technical, crawlability, and UX.
• Execute strategies to optimize a website's visibility and ranking on search engine results pages.
• Work closely with website production teams and key stakeholders.
• Communicate technical details and explain tactics to clients and team members.
• Implement strategic organic search concepts using various SEO tools.
• Perform continuous auditing, identify, and recommend areas for improvement within the site.
• Establish, measure, analyze KPIs, and report on benchmarks.
• Analyze and report on traffic behavior, keyword rankings, and site performance.
• Optimize site taxonomy, improve titles, alt tags, meta tags, and schema markup.
• Collaborate with creative/writing teams and developers to standardize technical SEO for Google compliance and best practices.
• Introduce and create SEO A/B testing to understand the effectiveness of optimization and quantify results.

Requirements

• Experience interpreting SEO reports and explaining them to clients with varying levels of SEO knowledge.
• Experience with WordPress and ability to manipulate website backends comfortably.
• Basic understanding of HTML and web design principles.
• Proficient in Mac or Microsoft Office products.
• Proficiency with Ahrefs, SEMRush, or comparable platforms.
• Capability to perform keyword research and implement SEO enhancements.
• Excellent communication skills, both written and verbal, with a knack for simplifying complex technical information.
• High-level understanding of Local SEO, directory style websites, service-based businesses, and on-page optimization.
• Expertise in keyword tracking, research, and identifying high intent content topics.
• Experience collaborating with clients and marketing teams.

Nice-to-haves

• Notion (project management / CRM software) experience.
• HVAC or home service industry experience.

Benefits

• Health insurance (100% paid of basic plan for employee)
• Vision and dental insurance (50% paid for employees)
• 13 days paid time off (104 hours)
• 6 paid holidays
• 401K with up to 4% match, eligible after year 1
• Short and long-term disability
• $20,000 Term life insurance benefits