SEO Content Specialist

$46,988 - $112,200/Yr

CVS Health - Woonsocket, RI

Full-time - Mid Level

Hybrid - Woonsocket, RI

Health and Personal Care Retailers

About the position

The SEO Content Specialist at CVS Health is responsible for enhancing online visibility, driving organic traffic, and improving search engine rankings through the creation of high-quality content. This role requires collaboration with cross-functional teams to ensure content aligns with marketing objectives and adheres to SEO best practices. The ideal candidate will possess a strong understanding of audience research and SEO strategies, and will be expected to work in the Woonsocket, RI office three days a week.

Responsibilities

• Conduct thorough keyword research to identify target terms that align with user search behavior and optimize content accordingly.
• Create compelling meta titles and descriptions that adhere to SEO guidelines, engage users, and encourage click-throughs.
• Implement on-page SEO best practices, such as keyword placement, internal linking, and proper use of header tags.
• Regularly review and optimize existing content to improve search engine rankings and enhance user experience.
• Work closely with the EO team to ensure all content follows SEO best practices and contributes to overall SEO goals.
• Ensure all verbal and visual content aligns with the brand's style guide to maintain a cohesive brand identity across all platforms.
• Write and structure copy that moves digital users toward accomplishing goals in an intuitive way, both short and long form copy.
• Use data to help inform and shape content creation.

Requirements

• 3+ years of experience in SEO.
• Strong writing, editing, and proofreading skills.
• Bachelor's degree in Journalism, English, Creative Writing, Advertising/Communications, or equivalent combination of education and experience.

Nice-to-haves

• Health care experience.
• Ability to write short and long form copy.
• Proficient understanding of SEO best practices.
• Passion for SEO and digital marketing.
• Understanding and knowledge of Google Products such as Analytics, Search Console, Looker Studio, Tag Manager, and Google Business Profile.
• Proficiency in using keyword research tools such as Google Keyword Planner, SEMRush, seoClarity, or other tools.
• Understanding of organic link building.
• Experience working in creative marketing agencies or marketing organizations.
• Experience with MRM tools (i.e. Workfront).

Benefits

• Store discount
• Employee stock purchase plan
• Paid holidays
• Disability insurance
• Health insurance
• Dental insurance
• 401(k)
• Tuition reimbursement
• Paid time off
• Vision insurance
• Life insurance