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Response Mine Interactive - Atlanta, GA
posted about 2 months ago
About the position
The SEO Content Specialist is a hands-on role focused on creating content and implementing SEO strategies to improve search engine rankings for both in-house properties and clients. This position requires a blend of technical SEO skills and marketing acumen to develop effective content that drives organic traffic and engagement. The specialist will work within a CMS (WordPress) and collaborate with internal teams and external clients to achieve growth objectives.
Responsibilities
- Leverage SEO research and optimization skills to create excellent SEO research and landing page content.
- Adapt writing to meet the needs and sensibilities of different clients.
- Become a subject matter expert in the relevant field to create engaging original SEO content.
- Conduct keyword research using various tools based on client goals and KPIs.
- Identify landing pages for established keywords and opportunities.
- Optimize websites for search engines, including meta data elements, structured data, and content recommendations.
- Provide strategic content recommendations and execute on SEO strategies daily.
- Create and analyze monthly client reports and provide competitive insights.
- Pull relevant program data from analytics platforms such as Google Analytics and Looker/Google Data Studio.
Requirements
- Minimum of 2+ years of experience in SEO with a proven track record.
- Excellent keyword research skills.
- Strong writing, editing, and proofreading skills.
- Strong background in content strategy and copywriting preferred.
- Strong understanding of SEO principles and best practices.
- Ability to conduct thorough keyword research and incorporate keywords strategically into content.
- Proven track record of producing high-quality website content and blog posts that drive organic traffic and engagement.
- Experience with WordPress or similar CMS platforms; Elementor is a plus.
- Basic knowledge of HTML, CSS, and how technologies like JavaScript can affect SEO.
- Good understanding of UX principles.
- Strong knowledge of tools like SEMrush, Ahrefs, Google Search Console, Google Analytics, and Screaming Frog.
Nice-to-haves
- Experience with offsite SEO and developing outreach strategies for link acquisition.
