SEO Content Specialist

$50,000 - $60,000/Yr

Bxb Media - Fort Worth, TX

posted 4 months ago

Full-time - Mid Level
Remote - Fort Worth, TX
Professional, Scientific, and Technical Services

About the position

BxB Media is seeking a dedicated SEO Content Specialist to join our team. In this role, you will collaborate with HVAC and other home services professionals to build strong brands and facilitate their growth. Our company culture is centered around the belief that the well-being of our employees directly influences the quality of work we provide to our clients. We thrive in a fast-paced, remote environment, and we are looking for individuals who can work under pressure while also knowing when to seek assistance. At the end of each week, you should feel a sense of accomplishment, knowing that you have contributed to a supportive and creative team, making a tangible difference in helping our clients advance their businesses. As an SEO Content Specialist, your primary responsibilities will include developing, executing, and delivering SEO strategies that align with our website roadmap. You will focus on improving content, on-page SEO, technical aspects, crawlability, and user experience (UX). Your role will involve optimizing website visibility and rankings on search engine results pages (SERPs) by working closely with website production teams and key stakeholders. You will communicate technical details and explain tactics effectively, ensuring that all team members are aligned with the SEO objectives. Utilizing various SEO tools such as Ahrefs, SEMRush, Google Search Console, Moz, and Screaming Frog, you will inform your content creation process and perform continuous audits to identify areas for improvement. You will establish, measure, and analyze key performance indicators (KPIs) and report on benchmarks, while also analyzing traffic behavior, keyword rankings, and overall site performance. Your efforts will include optimizing site taxonomy, improving titles, alt tags, meta tags, and schema markup, as well as collaborating with creative and writing teams to enhance content quality. Additionally, you will work with developers to standardize technical SEO practices in compliance with Google’s best practices and introduce SEO A/B testing to quantify the effectiveness of your optimizations.

Responsibilities

  • Assist in developing, executing, and delivering SEO strategies that support website roadmap for improvements in content, on-page, technical, crawlability, and UX.
  • Execute strategies to optimize a website's visibility and ranking on search engine results pages.
  • Work closely with website production teams and key stakeholders.
  • Communicate technical details and explain tactics effectively.
  • Implement strategic organic search concepts.
  • Utilize SEO tools including Ahrefs, SEMRush, Google Search Console, Moz, Screaming Frog, etc., to inform content creation.
  • Perform continuous auditing, identify and recommend areas for improvement within the site.
  • Establish, measure, analyze KPIs and report on benchmarks.
  • Analyze and report on traffic behavior, keyword rankings, and site performance.
  • Optimize site taxonomy, improve titles, alt tags, meta tags, and schema markup.
  • Collaborate with creative/writing teams.
  • Work with developers to identify, resolve, and standardize technical SEO for Google compliance and best practices.
  • Introduce and create SEO A/B testing to understand the effectiveness of optimization and quantify results.

Requirements

  • Experience interpreting SEO reports and explaining them to clients with varying levels of SEO knowledge.
  • Experience with WordPress and ability to manipulate website backends comfortably.
  • Basic understanding of HTML and web design principles.
  • Proficient in Mac or Microsoft Office products.
  • Proficiency with Ahrefs, SEMRush, or comparable platforms.
  • Capability to perform keyword research and implement SEO enhancements.
  • Excellent communication skills, both written and verbal, with a knack for simplifying complex technical information.
  • High-level understanding of Local SEO, directory style websites, service-based businesses, and on-page optimization.
  • Expertise in keyword tracking, research, and identifying high intent content topics.
  • Experience collaborating with clients and marketing teams.

Nice-to-haves

  • Notion (project management / CRM software) experience is a plus.
  • HVAC or home service industry experience is a plus.

Benefits

  • Health insurance (Blue Cross / Blue Shield 100% paid of basic plan for employee, 4 plans available)
  • Vision and dental insurance (50% paid for employees)
  • 13 days paid time off (104 hours)
  • 6 paid holidays
  • 401K with up to 4% match, eligible after year 1
  • Short and long-term disability
  • $20,000 Term life insurance benefits
  • Eligible to add group life and accidental insurance
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