Bxb Media - Fort Worth, TX
posted 4 months ago
BxB Media is seeking a dedicated SEO Content Specialist to join our team. In this role, you will collaborate with HVAC and other home services professionals to build strong brands and facilitate their growth. Our company culture is centered around the belief that the well-being of our employees directly influences the quality of work we provide to our clients. We thrive in a fast-paced, remote environment, and we are looking for individuals who can work under pressure while also knowing when to seek assistance. At the end of each week, you should feel a sense of accomplishment, knowing that you have contributed to a supportive and creative team, making a tangible difference in helping our clients advance their businesses. As an SEO Content Specialist, your primary responsibilities will include developing, executing, and delivering SEO strategies that align with our website roadmap. You will focus on improving content, on-page SEO, technical aspects, crawlability, and user experience (UX). Your role will involve optimizing website visibility and rankings on search engine results pages (SERPs) by working closely with website production teams and key stakeholders. You will communicate technical details and explain tactics effectively, ensuring that all team members are aligned with the SEO objectives. Utilizing various SEO tools such as Ahrefs, SEMRush, Google Search Console, Moz, and Screaming Frog, you will inform your content creation process and perform continuous audits to identify areas for improvement. You will establish, measure, and analyze key performance indicators (KPIs) and report on benchmarks, while also analyzing traffic behavior, keyword rankings, and overall site performance. Your efforts will include optimizing site taxonomy, improving titles, alt tags, meta tags, and schema markup, as well as collaborating with creative and writing teams to enhance content quality. Additionally, you will work with developers to standardize technical SEO practices in compliance with Google’s best practices and introduce SEO A/B testing to quantify the effectiveness of your optimizations.