SEO Content Writer

$62,400 - $62,400/Yr

Gotprint - Burbank, CA

Full-time - Entry Level

Burbank, CA

Printing and Related Support Activities

About the position

The SEO Content Writer at GotPrint.com will be an integral part of the creative team, responsible for producing a variety of SEO-driven content for the company's e-commerce platforms. This role involves writing engaging content for blogs, emails, ads, and product descriptions, while also analyzing performance metrics to optimize future content strategies. The position requires a strong understanding of SEO and digital marketing, along with the ability to collaborate with various departments to ensure cohesive messaging across platforms.

Responsibilities

• Develop and manage website content, product content, promo bar copy, and the blog calendar.
• Write engaging & SEO driven content for the company's blog, emails, Ads, landing pages, promo bar copy, white-papers and more.
• Maintain a weekly metric report on traffic statistics and content performance per platform for new and past blogs, SEO pages.
• Analyze data to present next steps based on content performance.
• Write a minimum of 8 articles/blogs a month with an average of 2000 words each.
• Research, write/edit and create layouts for new content/articles.
• Proofread content on the website, make improvements, and come up with new ideas for pages.
• Conduct keyword research per topic and measure search performance for each blog, web page, product, and SEM for ads.
• Analyze current keywords used in ads to provide terms to audit, test, and implement.
• Create topics and new ideas for the blog to stay on top of search trends.
• Develop an SEO & SEM strategy to implement on the site with a clear path to achieve those goals.
• Outreach for link opportunities, guest posting, and managing freelance writers if needed.
• Communicate with other departments to ensure cohesiveness between the blog and corporate website.
• Work with the Marketing Coordinator to provide outlines for blog designs needed.

Requirements

• BA/BS required in English, Communications, Marketing, or related fields.
• Proven experience in creating/writing content for websites, digital marketing, and other digital media (writing samples must be provided).
• Strong organizational and communication skills.
• Detail and deadline oriented.
• Ability to interface/communicate with all levels as well as external vendors.
• Excellent teamwork and people skills.
• Energy for a fast-paced, multi-tasking environment.
• Advanced knowledge of Microsoft Office Suite, Google Analytics, WordPress Blogging Platform, SEO experience of 2+ years, SEM, Basic HTML and CSS mark-up.

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Flexible schedule
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Referral program
• Retirement plan
• Vision insurance