SEO Content Writer

$65,000 - $70,000/Yr

Guitar Center Stores - Westlake Village, CA

Full-time - Mid Level

Westlake Village, CA

251-500 employees

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

We are seeking a talented and detail-oriented SEO Content Writer to join our team at Guitar Center. This individual will be responsible for creating engaging, SEO-optimized content for our ecommerce sites, including product detail pages, product listing pages, landing pages, and category pages. The ideal candidate is a skilled writer with a strong understanding of SEO best practices and ecommerce content, capable of driving traffic and conversions through high-quality, optimized content. Familiarity with generative AI tools to enhance content creation is highly desirable.

Responsibilities

• Write and optimize content for product detail pages (PDPs), product listing pages (PLPs), landing pages, category pages, and more.
• Leverage generative AI tools to assist in content generation, ideation, and optimization, while ensuring human oversight and maintaining content quality.
• Conduct keyword research and use SEO best practices to increase visibility and organic traffic.
• Update and maintain product descriptions, specifications, and other relevant content to ensure accuracy and consistency.
• Implement on-page SEO strategies, such as internal linking and keyword placement, to improve SERP rankings.
• Continuously monitor and optimize content based on performance metrics (e.g., traffic, conversions, rankings).
• Stay up to date with SEO, ecommerce content, and AI-driven writing trends to ensure the content remains current and effective.
• Assist in creating content strategies that improve the overall user experience and drive sales growth.
• Ensure proper formatting, tone, and style for each type of page, maintaining the brand's voice and style guidelines.

Requirements

• Bachelor's degree in Marketing, Communications, English, or a related field preferred but not required.
• Proven experience in SEO writing, preferably in the ecommerce industry.
• Familiarity with generative AI tools for content creation (e.g., ChatGPT, Jasper, Copy.ai) and how to integrate AI-generated content responsibly.
• Strong understanding of on-page SEO, keyword research, and Google search algorithms.
• Excellent writing, editing, and proofreading skills.
• Ability to work independently and as part of a team, managing multiple projects with tight deadlines.
• Knowledge of HTML and basic web publishing skills is a plus.
• Analytical mindset with the ability to interpret data and optimize content accordingly.

Nice-to-haves

• Experience with ecommerce content strategies.
• Familiarity with content management systems (CMS).
• Knowledge of digital marketing trends and best practices.

Benefits

• Paid holidays
• Health insurance
• Dental insurance
• Tuition reimbursement
• Vision insurance
• 401(k) matching
• Employee discount