SEO Content Writer

$65,000 - $70,000/Yr

Guitar Center Stores - Westlake Village, CA

Full-time - Entry Level

Westlake Village, CA

251-500 employees

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

We are seeking a talented and detail-oriented SEO Content Writer to create engaging, SEO-optimized content for our e-commerce sites. This role focuses on writing and optimizing content for various web pages, including product detail pages, landing pages, and category pages, while leveraging generative AI tools to enhance content creation. The ideal candidate will have a strong understanding of SEO best practices and a passion for driving traffic and conversions through high-quality content.

Responsibilities

• Write and optimize content for product detail pages (PDPs), product listing pages (PLPs), landing pages, category pages, and more.
• Leverage generative AI tools to assist in content generation, ideation, and optimization, while ensuring human oversight and maintaining content quality.
• Conduct keyword research and use SEO best practices to increase visibility and organic traffic.
• Update and maintain product descriptions, specifications, and other relevant content to ensure accuracy and consistency.
• Implement on-page SEO strategies, such as internal linking and keyword placement, to improve SERP rankings.
• Continuously monitor and optimize content based on performance metrics (e.g., traffic, conversions, rankings).
• Stay up to date with SEO, e-commerce content, and AI-driven writing trends to ensure the content remains current and effective.
• Assist in creating content strategies that improve the overall user experience and drive sales growth.
• Ensure proper formatting, tone, and style for each type of page, maintaining the brand's voice and style guidelines.

Requirements

• Bachelor's degree in Marketing, Communications, English, or a related field preferred but not required.
• Proven experience in SEO writing, preferably in the e-commerce industry.
• Familiarity with generative AI tools for content creation (e.g., ChatGPT, Jasper, Copy.ai) and how to integrate AI-generated content responsibly.
• Strong understanding of on-page SEO, keyword research, and Google search algorithms.
• Excellent writing, editing, and proofreading skills.
• Ability to work independently and as part of a team, managing multiple projects with tight deadlines.
• Knowledge of HTML and basic web publishing skills is a plus.
• Analytical mindset with the ability to interpret data and optimize content accordingly.

Nice-to-haves

• Experience with content management systems (CMS).
• Familiarity with analytics tools such as Google Analytics or SEMrush.
• Creative problem-solving skills.

Benefits

• Medical, Dental, Vision insurance
• 401K with company match
• Mental health support
• Paid sick/holiday/vacation time
• Employee discount program
• Tuition reimbursement options