SEO Content Writer

$50,000 - $60,000/Yr

Elite Insurance Partners - Tampa, FL

Full-time - Entry Level

Tampa, FL

101-250 employees

Insurance Carriers and Related Activities

About the position

Elite Insurance Partners is looking for an experienced SEO Content Writer to join our team. As an SEO Content Writer, you will create high-quality, Search Engine-Optimized content that is not only engaging and informative to our target audience, but also drives conversions. In this role, you should have a deep understanding of SEO best practices for content creation, and keyword/topic research. You should also have excellent communication and organization skills to handle content projects in a cohesive way. To be successful in this position, you must be highly motivated, able to work in a fast-paced environment, and extremely detail oriented. Your responsibilities will include utilizing industry standard SEO tools such as aHrefs, SEMRush, Google Search Console, Moz, Screaming Frog, SpyFu, Google Trends, etc., to inspire your content creation process. You will write and deliver high-quality, error-free, SEO-optimized blog posts, page content, long form articles, and online guides. Leveraging SEO best practices will be crucial to ensure content is discoverable by Google by incorporating targeted keywords throughout meta data such as the title tag and meta description while also ensuring the keywords are within the body text while maintaining proper readability. You will also need to adhere to company and federal compliance standards for content writing, collaborate, edit and/or review content produced by other team members to ensure they meet SEO writing standards that align with our overall marketing goals. Thorough research on hot and trending topics will be necessary to create informed and educational content. Additionally, you will conduct extensive research to gain in-depth knowledge of the industry, target audience, and relevant topics. You should be able to deliver materials in a timely and collaborative way within a fast-paced, deadline-driven team. Monitoring competitor sites' top performing content and editing our own to surpass and/or catch up to the competition will also be part of your role. Lastly, you will need the ability to provide full specifications to our design team for image requests that will accompany the content being created, as well as knowledge of adding ALT text for image optimization.

Responsibilities

• Utilize industry standard SEO tools such as aHrefs, SEMRush, Google Search Console, Moz, Screaming Frog, SpyFu, Google Trends, etc., to inspire your content creation process.
• Write and deliver high-quality, error-free, SEO-optimized blog posts, page content, long form articles, and online guides.
• Leverage SEO best-practices to ensure content is discoverable by Google by incorporating targeted keywords throughout meta data such as the title tag and meta description while also ensuring the keywords are within the body text while maintaining proper readability.
• Adhere to company/federal compliance standards for content writing.
• Collaborate, edit and/or review content produced by other team members to ensure they meet SEO writing standards that align with our overall marketing goals.
• Thoroughly research hot and trending topics to create informed and educational content.
• Conduct extensive research to gain in-depth knowledge of the industry, target audience, and relevant topics.
• Able to deliver materials in a timely and collaborative way within a fast-paced, deadline-driven team.
• Monitor competitor sites' top performing content and can edit our own to surpass and/or catch up to the competition.
• Ability to provide full specifications to our design team for image requests that will go with the content being created.
• Knowledge of adding ALT text for image optimization.

Requirements

• Excellent writing and editing skills with strong attention to detail for grammar and punctuation.
• Understanding of SEO principles and current trends.
• Proficiency in keywords research tools and SEO analytics platforms.
• Ability to research and gather information accurately and independently.
• Minimum of 2 years of proven experience as a Content Writer, Copywriter, or similar role.
• A bachelor's degree in English, Communications, Journalism, or a related field.
• A strong understanding of SEO principles.
• Experience in the Healthcare related industry is a plus but not required.
• Knowledge of project management tools such as Jira preferred, but not required.

Nice-to-haves

• Experience in the Healthcare related industry is a plus but not required.
• Knowledge of project management tools such as Jira preferred, but not required.

Benefits

• Health, HSA, life, long-term care, cancer, disability, dental, and vision insurance available.
• 401(k) plan with company match.
• Paid time off (PTO).
• Paid Medicare education/training.
• Great company culture (voted Best Places to Work in Tampa Bay by Inc, Tampa Bay Business Journal, and Top Workplace for 2023 by the Tampa Bay Times).
• Featured on the national Inc. 5000 - Fastest-Growing Private Companies in the US (4 years in a row).