SEO / CRO Specialist

$60,000 - $60,000/Yr

Jellyfish Lighting - Draper, UT

Full-time

Draper, UT

About the position

We are seeking a detail-oriented and analytical SEO / CRO Specialist to join our dynamic marketing team. The ideal candidate will have a strong understanding of search engine optimization strategies and techniques, with a passion for driving organic traffic and improving website visibility. This role involves collaborating with various departments to enhance our online presence and ensure that our content is optimized for search engines.

Responsibilities

• Work to improve our website's search engine ranking and visibility using a variety of skills and techniques.
• Conduct keyword research to identify and expand on relevant keywords to improve search engine rankings.
• Develop original content and optimize existing content for search engines, including writing blogs for the website.
• Optimize on-page elements like headings, meta tags, and URLs.
• Collaborate with a 3rd party PR group to formulate content for relevant publishers for link building.
• Perform technical SEO audits to identify and fix issues affecting search engine rankings using SEMrush.
• Implement conversion rate optimization strategies using tools or by working with a 3rd party.
• Monitor website performance using tools like Google Analytics and Google Search Console.
• Conduct competitive analysis to benchmark SEO performance against competitors.
• Stay up to date with SEO trends, search algorithm updates, and new tools and best practices.

Requirements

• Proficiency in Google Analytics and Google Search Console for tracking performance metrics.
• Familiarity with CSS and JavaScript to implement technical SEO changes effectively.
• Experience with content management systems (CMS) such as WordPress for managing website content.
• Knowledge of metadata best practices for optimizing page titles, descriptions, and tags.
• Understanding of e-commerce SEO strategies to enhance product visibility online.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent communication skills to collaborate effectively with cross-functional teams.
• Familiarity with various SEO tools for keyword research and competitive analysis.

Nice-to-haves

• 1 year of experience in keyword research (Preferred)

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance