SEO Director

Servpro Industries - Franklin, TN

Full-time - Senior

Franklin, TN

1,001-5,000 employees

Construction of Buildings

About the position

The Director, SEO at SERVPRO will lead the organic strategy and execution to drive growth for the organization. This role requires a comprehensive understanding of SEO, including on-page, technical, and off-page aspects, along with strong business acumen. The Director will set objectives, KPIs, and metrics, monitor SEO performance, and provide strategic guidance to senior management and stakeholders. This hands-on, player/coach role involves mentoring the SEO team and collaborating cross-functionally with various departments to ensure alignment with SEO best practices.

Responsibilities

• Conduct SEO opportunity research including Share of Voice and keyword analysis.
• Develop and implement comprehensive SEO strategies to increase organic search rankings, drive targeted traffic and improve efficiency.
• Lead Google Business Profile efforts nationwide, optimizing performance.
• Oversee teams dedicated to SEO, content creation, user experience, link-building, and development.
• Conduct thorough website audits to identify content and technical SEO issues and opportunities for continuous improvement.
• Work with development and IT teams to optimize website domains, redirects, content, metadata, backlinks, and site architecture for maximum search visibility and user experience.
• Provide data-driven decision making and regular reporting on content gap analysis, competitor analysis, and website performance using relevant tools.
• Stay up to date on Google algorithm updates, best practices in SEO and analytics, and industry trends that could impact business performance.
• Spearhead collaboration with cross-functional teams to ensure alignment between SEO efforts and other business objectives.
• Present SEO performance reports and insights to leadership, demonstrating the value of SEO and providing actionable recommendations.

Requirements

• 8 years of SEO experience, including a minimum of 4+ years leading SEO initiatives for large brands.
• Demonstrated experience managing a team of direct reports, agencies, and contractors.
• Deep understanding of SEO best practices, keyword research methodologies, and information architecture.
• Proven ability to develop and execute comprehensive SEO strategies that drive significant business outcomes.
• Practical experience managing Google Business Profiles.
• Proven track record of success in driving organic search growth and improving website performance.
• Proficient in complex analytical problem-solving.
• Bachelor's degree in an analytically oriented discipline such as business, economics, statistics, or a technology-oriented discipline.

Nice-to-haves

• Practical knowledge of affiliates, marketplaces, and/or programmatic and local marketing optimization at scale.
• Expertise in A/B and other testing methods.

Benefits

• Excellent health benefits plan, which includes medical, vision and dental options
• 401(k) with company match
• Company profit sharing plan
• Generous paid time-off and paid holidays
• Paid parental leave
• Company-paid mental health benefit through Headspace
• 2 free on-site fitness rooms
• Employee Assistance Program
• Employee Resource Groups
• Personal and professional development program