SEO Engineer Manager

Cisco - Syracuse, NY

Full-time - Mid Level

Syracuse, NY

Computer and Electronic Product Manufacturing

About the position

The SEO Engineer role at Cisco's EMI Division focuses on developing and executing search engine optimization strategies to enhance self-service experiences for customers. This position is crucial for improving the discoverability of support content, community forums, and product documentation, ultimately driving customer satisfaction and reducing support cases.

Responsibilities

• Develop, implement, and lead SEO strategies to improve the discoverability of support content, community discussions, and documentation.
• Conduct keyword research and analysis to understand customer behavior and find opportunities for content optimization.
• Collaborate with content creators to ensure SEO standard methodologies are coordinated into digital content across various platforms.
• Supervise and analyze website analytics, SEO performance, and user engagement to identify trends and insights for continuous improvement.
• Use SEO tools and platforms to supervise keyword rankings and the efficiency of SEO initiatives.
• Build reports and present findings to team members, highlighting the impact of SEO efforts on customer self-service and support case deflection.
• Stay up to date with the latest SEO trends, search algorithm updates, and industry standard methodologies to maintain a competitive edge.
• Work multi-functionally with the UX/UI, engineering, and support teams to ensure a seamless and user-friendly self-service experience.

Requirements

• Bachelor's degree or equivalent experience in Marketing, Computer Science, or a related field.
• Demonstrable experience in SEO with a focus on content discoverability and strategy including a solid understanding of search engine algorithms and ranking methods.
• Experience with SEO analytics tools (e.g., Google Analytics, SEMrush, Ahrefs). Excellent analytical skills to derive significant insights from data.
• Knowledge of HTML/CSS and website administration.

Nice-to-haves

• Experience in the tech industry, particularly with product documentation and support services, customer service or support roles with an understanding of customer self-service strategies.
• Familiarity with content management systems (CMS) and the ability to work with technical teams to implement SEO strategies.
• Strong problem-solving skills, ability to work under stress.
• Superb communication and collaboration skills.

Benefits

• Inclusive work culture
• Opportunities for professional development
• Flexible work environment
• Diversity and inclusion initiatives