SEO Engineer Manager

Cisco - Syracuse, NY

Full-time - Manager

Syracuse, NY

Computer and Electronic Product Manufacturing

About the position

The SEO Engineer Manager will lead the development and execution of search engine optimization strategies within Cisco's EMI Division, focusing on enhancing self-service experiences for customers. This role is pivotal in ensuring that users can easily access support content, community discussions, and product documentation, ultimately driving customer satisfaction and reducing support case volumes.

Responsibilities

• Develop, implement, and lead SEO strategies to improve the discoverability of support content, community discussions, and documentation.
• Conduct keyword research and analysis to understand customer behavior and find opportunities for content optimization.
• Collaborate with content creators to ensure SEO best practices are integrated into digital content across various platforms.
• Supervise and analyze website analytics, SEO performance, and user engagement to identify trends and insights for continuous improvement.
• Use SEO tools and platforms to monitor keyword rankings and the effectiveness of SEO initiatives.
• Build reports and present findings to team members, highlighting the impact of SEO efforts on customer self-service and support case deflection.
• Stay up to date with the latest SEO trends, search algorithm updates, and industry best practices to maintain a competitive edge.
• Work multi-functionally with the UX/UI, engineering, and support teams to ensure a seamless and user-friendly self-service experience.

Requirements

• Bachelor's degree or equivalent experience in Marketing, Computer Science, or a related field.
• Demonstrable experience in SEO with a focus on content discoverability and strategy, including a solid understanding of search engine algorithms and ranking methods.
• Experience with SEO analytics tools (e.g., Google Analytics, SEMrush, Ahrefs).
• Excellent analytical skills to derive significant insights from data.
• Knowledge of HTML/CSS and website administration.

Nice-to-haves

• Experience in the tech industry, particularly with product documentation and support services.
• Customer service or support roles with an understanding of customer self-service strategies.
• Familiarity with content management systems (CMS) and the ability to work with technical teams to implement SEO strategies.
• Strong problem-solving skills and the ability to work under stress.
• Superb communication and collaboration skills.

Benefits

• Medical, dental, and vision insurance
• 401(k) plan with Cisco matching contribution
• Short and long-term disability coverage
• Basic life insurance
• Numerous wellbeing offerings
• Up to twelve paid holidays per calendar year
• One floating holiday and a day off for birthday
• Accrual of up to 20 days of Paid Time Off (PTO) each year
• Paid time away for critical or emergency issues
• Additional paid time to volunteer
• Employee Stock Purchase Program