SEO Manager (Hulu)

$91,900 - $126,200/Yr

Disney Entertainment Television - Santa Monica, CA

Full-time - Mid Level

Santa Monica, CA

About the position

Hulu's Subscriber Growth team is seeking a Search Engine Optimization (SEO) Manager to lead Hulu's SEO strategy and roadmap, focusing on maximizing organic traffic growth for hulu.com landing pages. This role involves collaboration with Marketing, Product, and Engineering teams to define the SEO vision, implement best practices, and identify new opportunities for enhancements. The ideal candidate will be a seasoned SEO strategist with strong technical and communication skills, capable of working cross-functionally and making data-driven decisions.

Responsibilities

• Own Hulu's SEO strategy and roadmap to maximize organic traffic growth for hulu.com landing pages.
• Define and socialize the team's set of SEO best practices across business and technology teams.
• Embed SEO as standard operating procedure across Marketing campaigns.
• Build a prioritized roadmap and backlog for technical SEO and oversee its implementation.
• Increase quality organic traffic to the main site and editorial blog to drive awareness and new user acquisition.
• Evangelize and train developers and marketing partners on SEO best practices.
• Work with marketing and content teams to maximize visibility of key Hulu content in search engine rankings.
• Monitor and report on key ranking metrics and performance trends.
• Track industry trends and key crawler updates from search engines to stay ahead of changes.
• Manage relationships with external partners for key projects related to content SEO.

Requirements

• 6+ years of SEO experience within large enterprises.
• Proven track record of developing and driving SEO strategies for subscription-based businesses.
• Expert at keyword research, analysis, and benchmarking against leading video providers.
• Expert knowledge of Google Search Console and equivalent SEO systems.
• Experience collaborating cross-functionally and with external partners in an agile environment.
• Direct experience in planning and prioritizing backlogs and road mapping feature requests.
• High comfort level in analytics and generating actionable business insights from data trends.

Nice-to-haves

• Good understanding of the video streaming service industry and main players.
• Experience working within or closely with a marketing function.
• Experience optimizing cross-channel marketing efficiencies (SEM, Display, etc.)

Benefits

• Medical insurance coverage
• Financial benefits including bonuses and long-term incentive units
• Paid time off and holidays
• Flexible work arrangements