SEO Manager (Product Team)

Axs - Tempe, AZ

Full-time - Senior

Tempe, AZ

251-500 employees

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

About the position

AXS connects fans with the artists and teams they love. Each year we sell millions of tickets to thousands of incredible events - from concerts and festivals to sports and theater - at some of the most iconic venues in the world. Since our founding in 2011, we've consistently pushed the industry forward and improved experiences for fans, making it easier than ever to discover events, find the perfect seats, and enjoy unforgettable live entertainment, and we continue to lead the evolution of our industry today. We're passionate about improving the fan experience and providing game-changing solutions for our clients, and we're always looking for smart, motivated people to help make it happen. Bring your enthusiasm, your big ideas, and your desire to team up with some of the best and brightest in technology and entertainment. Are you passionate about driving digital growth and enhancing online presence through strategic SEO initiatives? AXS is looking for a talented and data-driven SEO professional to join our Product Management team as a Senior Product Manager, SEO. This is a critical role in AXS's digital success as you will be responsible for leading the development and execution of AXS's SEO Product strategy and roadmap to drive incremental traffic and support digital media growth initiatives. You will work closely with cross-functional teams to identify and prioritize fixes/optimizations and create new components, templates, and experiences to drive the growth of Non-Brand SEO traffic. You will work closely with Marketing, Product, Design, and Engineering counterparts in a well-resourced growth pod to transform AXS's Product experience. You will also be the SEO subject matter expert who provides guidance, requirements, and detailed specifications while ensuring successful execution of SEO initiatives from ideation through execution. Reporting to the Vice President, Optimization and MarTech, this role requires attention to detail and juggling multiple projects simultaneously.

Responsibilities

• Lead the development and execution of the SEO product strategy and roadmap.
• Work with cross-functional teams to define and prioritize product requirements, and then coordinate with the design and development teams to deliver those features.
• Serve as the SEO subject matter expert, providing guidance, detailed requirements, and specifications.
• Ensure successful execution of SEO initiatives from ideation through to completion, delivering measurable results.
• Represent SEO interests in all rituals, including stand-ups, sprint planning, grooming, retrospectives, etc.
• Proactively and aggressively identify and mitigate SEO Product issues including broken internal links, improper parameterization, negative crawl impact, and suboptimal experiences to increase overall site quality and health.
• Assist in the planning and execution of highly complex and detailed initiatives including site migrations, replatforming, and consolidation of multiple domains, subdomains, and subfolders.
• Spec out landing page experiences and capabilities that feature content, keywords, and internal links to drive improvements in quality and relevance.
• Leverage knowledge to design, test and deliver against insights derived from crawl analysis and leveraging best-in-class tools.
• Analyze and interpret organic traffic data to identify trends, patterns, and insights about demand to inform the rest of our business, including the supply side of our marketplace.

Requirements

• Bachelor's Degree or equivalent experience required; degree in Business, Management Information Systems, Computer Science or related field preferred.
• 4-6 years' experience in product management, with a focus on SEO, marketing analytics, data management, and machine learning.
• 4-6 years' SEO, data, marketing channels or martech-related product management experience.
• 2-3 years' experience working in a complex global technology company is preferred.
• Strong analytical skills, with solid understanding of SEO tools and software, such as Google Analytics, Google Search Console, SEMrush, and other relevant platforms.
• Ability to harness quantitative & qualitative data to address exciting buyer problems and have experience running consumer-facing A/B tests.
• Experience also with SEO-specific quantitative testing, such as SEO split testing.
• Experience defining consumer product roadmaps from inception to launch.
• Proficient in SQL/BigQuery.
• Large-scale marketplace SEO (5-500+ million URLs) experience is highly preferred.

Nice-to-haves

• Experience with machine learning applications in SEO.
• Familiarity with advanced SEO tools and analytics platforms.
• Experience in a fast-paced, high-growth environment.

Benefits

• Opportunities for learning and leveling up through training and education reimbursement.